Why Does A Blogger Need People Skills?

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You might ask? “Well if I’m blogging (writing) why do I need people skills?”  The answer is that blogging is about communication and providing valuable content to your readers.

It’s about communicating and developing relationships and to do that successfully you have to know how to interact with people.

People skills will help you in developing important liaisons that in time may help you to monetize your blog, find business partners, sell a particular product, interact in many other online opportunities or just plain making friends.  You have to learn how to read a person through their comments or their online interaction with you – not such an easy task.

Most people who have been blogging for a while know this, but it’s important for bloggers to know how to develop people skills along your blogging and entrepreneur journey.

A. What Are People Skills?

People skills – communication that allows you to look at a person’s facial expression and their body language, as well as their words to determine how they may be feeling or thinking, i.e., if they are telling the truth, if they’re being honest, if they’re bored, etc.

In person – A person telling the truth or very interested in what you have to say will look you straight in the eye and exhibit interest by asking questions or nodding.  This body language will be intent, maybe leaning forward toward you to indicate interest.

Online/Blogging – A person will stay in constant contact with you through whatever means or method you’ve supplied.  Social media is a big one.  They will also ask you questions, communicate, leave comments on your blog and in general, stay in touch.

In Person – A person not interested or not telling the truth will not look you in the eye, will appear disinterested, tapping their feet, looking at their watch, and appearing distracted by everything.

Online/Blogging – A person not interested will not communicate with you; will not answer your emails; may unsubscribe from your blog or the mailing list. Pretty much will ignore all efforts when you reach out.

Bloggers Don’t Have Visual Cues

As a blogger, you do not have most visual cues to help you determine what to say and how to say it to keep your audience interested. Nor can you look at a person to gather any physical clues to what they are feeling or thinking.

As a blogger, you only have your words and your content to attract your audience. Your words, your post, your content, your blog has to display your personality to show your people skills.

In order to be successful at blogging, you need to get people to your blog. You hopefully can get them to comment and as you interact more with them then you start to develop personal relationships.

As you develop relationships you definitely need to know what to say, how to say it so as to not easily offend and keep people coming back.

Why Do You Need People Skills

I’ve learned over the years (working in corporate and outside of corporate) that people skills are one of the most essential and important skills we can have.

The thing is developing relationships online is hard because if you don’t have people skills you can risk everything.

People skills are learned because all people are different and you’ve got to be intuitive enough to understand almost immediately what makes a person tick, what they want, how they feel, and how to relate to them in ‘that’ moment of interaction.

OMG! It’s so hard!

I work in corporate and work with different personalities every day and it has taken me some time to learn good people skills (over 25 years).

And I don’t always succeed at them either. 🙁  But I’ve gotten better over the years to a point where I can intuitively tell what a person is feeling, thinking or needing at a point in time.

What Taught Me

The biggest help was being a network marketer. Network marketing has taught me people skills. Becoming a leader in a prominent network marketing company helped me develop people interactive skills and patience and perseverance.

Being a leader in any organization or entrepreneurial adventure will help you develop these skills.  Without good people skills, any business venture with people can fail.

I had to learn to listen and determine a person’s needs as a customer, a downline’s needs as a distributor and then provide for them.

The biggest issue was this was mostly online as I had a US team, but also an International team in Papua New Guinea (near Australia).

Although I had ‘established people skills’ as an entrepreneur and corporate worker, I definitely had to learn a different set of people skills to work with different nationalities and cultures.

The foremost one being patience and intuition to understand what a different country representative needed or wanted and how I could help them.

Why Is It Important?

If you don’t have people skills in any situation, you might fail as an entrepreneur and as a leader. Plain and simple.

Many times dealing online, my patience was tested but I was able to draw on my reserve of ‘developed people skills over the years’ to get me through which let me help a lot of people either by providing them with product or signing them up into my business. See How To Build An International Network Marketing Team, Parts 1 and 2.

So to be successful in business, no matter the business, but particularly online, you have to somehow transmit your personality and use your people skills across the blogosphere.

How To Develop People Skills In  Blogging

In the technological world we live using texting, email, commenting, etc. Sometimes we just type or say what we are immediately thinking and that can cause serious problems in communicating with people.

Here are a few tips to help us online bloggers develop great people skills:

1. Think About What You Are Going To Say Before You Say It

You can avoid misunderstandings from the client or target or niche audience or blogger. Think about what you’re going to say.

Most bloggers stay positive when responding to comments on blogs.  But a few are not, and may be negative.  Address those comments positively as others are also watching.

For a continued relationship in this case, respond back naturally, making sure you keep any frustration or anger out of your ‘commenting’ voice.

2. Ask Questions

Make sure you know what the person, client, blogger wants or needs. If you’re unsure, ask a simple question or explain that you don’t understand. Make sure you are clear on what they need and provide.

3. Have Patience Particularly In The Electronic World

In this electronic world make sure you type out that email or text first, read it and then re-read it again. Take out any inflammatory or negative language, if any. Give out information as needed or express your opinion in a neutral tone (yes even in emails).

What’s worked for me many times is I write out the email and then read it objectively taking out any personal investment. Stick to the issue or question and address it in an easy-going, manner.

4. Be flexible and Understanding At All Times

Recognize you are not always right and that there may be a better way of handling something. If it’s a potential client, listen carefully to what the person needs and supply it.

5.  Get Someone Else Involved

Bounce what you’re feeling or thinking  off of someone not involved and get another opinion before you respond.

If it’s a conflict, this may give you time to calm down as well as think about an appropriate response.

6.  Develop Strong Communication Skills

Entrepreneurs, bloggers and anyone involved with interacting with people for relationship building may find these tips to better communication and developing people skills helpful.

  • Take a course in psychology to understand people better.
  • Read up on personality traits.
  • Bone up on your vocabulary

With the right people skills your personality can shine through and you will attract online bloggers, as well as others to your business as an entrepreneur.

Remember blogging and people skill development go hand-in-hand and can make the difference in your success as a blogger.

What have you done to develop your people skills?  Do you think you need to do anything to change and enhance your communication with others online?  Tough question, uh?  What do you think?

Happy blogging!

Motivation and Inspiration For All Motivation and Inspiration For All


  1. says

    Hi Barbara,

    One does need effective people skills as a blogger. I like the way you pointed out that in real life we can see that someone is not interested because they may be tapping their feet and so on. We, as bloggers have no clue except for the comments we receive.

    And when we get those comments, we need to reciprocate and spread it out on social media.

    I find that no matter how good content can be, it is socializing with others on our blogs with a good CTA, a question…anything to get them involved. Then bring it over to social media. Give a person a like and a comment, any way we can, we need to put our best foot forward.

    I can see you you developed people skills working in corporate for 25 years….Gosh all those personalities one has to deal with and not make any waves 🙁

    I’ve seen you excellent people skills especially in your network marketing. You are like a network marketing coach for the coaches!!!

    donna merrill recently posted…Sales Funnels In 2015My Profile

    • says

      Hey Donna. LOL! That’s me – a network marketing coach for coaches! 😉

      Thanks for adding the additional steps too. It’s important to note when you come in contact with someone online, it is important to bring it over to social media. It definitely helps develop that relationship when a person sees you’re interested in them, even as you provide real information for them.

      Yep – personalities galore in corporate. The key is to always keep it neutral and professional, even in blogging.

      Thanks for your ‘pep up! People skills in network marketing is particularly crucial otherwise it just won’t work. Got to know how to talk to people, how to be friendly and more importantly, not to overwhelm people. Good people skills will show you what’s working and what’s not working.
      Barbara Charles recently posted…Why Does A Blogger Need People Skills?My Profile

  2. says

    Hi Barbara,

    The life of a blogger can be a lonely existence without people skills.

    It is no longer about you and your computer. A blog is just one vehicle for growing a business. And a business is all about making connections with other people.

    I used to be quite shy when it came to reaching out to other bloggers. But the more I do it – the more wonderful connections I make, and the more fun blogging becomes.

    Your article highlights a side of blogging that many people don’t think about. Thank you for shining a light on it!

    • says

      Hi Neena,
      Welcome to my blog. Thank you for stopping by!

      Absolutely. I like the way your worded this. It can be an extremely lonely existence if you don’t understand how to interact with people. I think blogging is also a way to be less shy as you noted. If we do it right, we can’t be shy for long and that is a great thing when it comes to business.

      Again stops for stopping by and offering your valuable opinion.
      Thanks so much.

  3. says

    Hi Barbara,

    What a great topic to write about, we all need people skills. Unfortunately for many, there are a lot of people who have none. That’s one of the things that actually entices them to the online world, they are of the assumption that they can just hide behind their computer screens without ever coming in contact with anyone. I actually had a friend ask me that but when I explained how this all worked he said forget it.

    When talking to people in person most of the time we can read them or what their body language is telling us. Not exactly the same thing when all you do is have the written word. That’s why I feel picking up the phone is so important to have that initial conversation and at least get to know the person a little better. That’s the best way to move forward in my opinion.

    Building networks and communities is what’s going to get you places online. It’s the people you surround yourself with and that all starts by making those connections.

    Your post is excellent and great advice as to why we need people skills Barbara and hopefully can help those that still need to understand why it’s so important.

    Hope you’re doing well today and have a great week.

    Adrienne recently posted…Spread Your Wings: Leave Your Comfort Zone and Make Your Business GrowMy Profile

    • says

      Hi Adrienne,

      Yes I never understood how people think they can come online and not use people skills. Even when writing and responding to people via the computer, we still need to think about what you say and how you say it. It’s just by written word and not verbally but it still counts when building communities (as you noted) and networks online.

      Thank you. Glad you thought it was a useful post. I just see so many around me that do not have any people skills to help them accomplish their goals in business. Understanding that people are your business should be the first rule of thumb and therefore you must have acquire those skills to be successful.

      I’m doing great today as I hope you are. Have a blessed one and we’ll talk soon.
      Tell mom I said hi. 🙂

  4. says

    Hi Barbara Mam,
    Superb post.
    When I first read the word “people skills”, I thought it as “people’s skill”. Nk I know what you meant exactly.
    Blogging world has changed entirely. The saying “content is king” is gone (not fully indeed).
    A man with outstanding content but no user engagement will never succeed in this world. Because there are many with superb content who is ready to communicate also.
    Thank you so much Mam. I love the tips you gave at last.
    Thank you so much.
    And one more thing, it was a special moment to chat you with. Actually I was going to college that time on bus. But couldn’t say you hi as you are online. Looking forward for another chat sessions.
    Keep going.
    Rahul Krishnan

  5. says

    Hi Barbara,

    What a sincerely needed subject!!! I couldn’t agree more that bloggers need people skills if they are going to be successful.

    I agree with all your points and would add that bloggers need to really understand networking and how to network. While you can hide behind a monitor and not necessarily meet someone face-to-face it takes even greater people skills to become an effective blogger.

    Being able to engage with others via questions and answers is really important and a strong aspect of successful blogging.

    I really enjoyed your article and points Barbara.

    I hope you have an awesome end to your week!!!

    ~ Don Purdum
    Don Purdum recently posted…The Savvy MarketerMy Profile

    • says

      Hi Don,

      Welcome to my blog. I’m so appreciative of new people who come to my blog the first time. Thank you so much for visiting and commenting! 🙂

      You definitely make a good point and that is we cannot sit behind a monitor and interact with people when you are a blogger. Blogging is about interactions and engagement, pure and simple. Thank you for re-iterating that fact for me. The more bloggers who know, the better we are off. People skills are people interaction is one of the most important things a blogger needs to learn.

      Thanks for the week-end wishes! Same to you. Have a blessed week-end. Stay safe (we’re getting know tomorrow night.) Ugh!

      Until later,

  6. says

    Hi Barbara

    One of the great things about this topic is that it is so important in blogging. In fact, I agree that without people skills, blogs will be ghost towns or maybe there would be no blogs.

    You also highlight a very important fact. Since we don’t see the faces of people we reach out to with our blogs, it is necessary that we pay attention to what our readers are saying with their text message. So the tips you have mentioned are spot on.

    Thanks for such a resourceful post. Thumbs up
    ikechi recently posted…Why You Need To Be Led Out of The Darkness and Into The LightMy Profile

    • says

      Hi Ikechi,

      I like that, lol. Without people skills, blogs would be a ghost town – true! Very clever.

      We have the added complication of talking to people around the world through our blog. If we don’t get it together and develop those relationships, we would have wasted a lot of time on our blogs. Important time. We just have to keep encouraging people to interact with our readers and make them the most important thing and our blogging community will flourish.

      Have a great week-end.
      Barbara Charles recently posted…Why Does A Blogger Need People Skills?My Profile

  7. says

    Hi Barbara,

    Informative and a much needed post 🙂

    One never thinks of bloggers needing people skills, but they are SO essential, and not just for bloggers, but for everyone.

    You know being on the online world, is so different as compared to the offline world, and here one needs the skills, just as you mentioned. The way you portray or put yourself across to the other person, who is behind the scene makes a lot of difference.

    Being bloggers, we need to take utmost care to be patient, flexible, understanding, and think about the words we are going to say or write. Not to mention, to do it all politely and in a cordial manner, that would be effective communication, isn’t it?

    We have our blogs and the social media mainly as the showcase of our businesses and work we do, and building relationships is all that matters in the blogosphere, which better be good!

    Thanks for sharing these tips with us. Have a nice weekend 🙂
    Harleena Singh recently posted…What Does The World Need TodayMy Profile

    • says

      Hi Harleena,

      Couldn’t have said it any better myself! 🙂 The thing is we, as coaches and bloggers have to tell everyone online how it’s done otherwise many people will fail. I’d hate to see that as I was one who struggled so many years to learn how to blog and it’s not just about learning how to blog. It’s learning how to interact as well as blog. Exactly – it’s effective communication.

      Thanks for visiting. Hope you had a good week and you also, enjoy your week-end.
      God bless,
      Barbara Charles recently posted…Why Does A Blogger Need People Skills?My Profile

  8. says

    Hi Barbara,

    Having people skills is a must and you spoke well on this subject. I too worked in corporate and the company I worked for had us go to seminars to learn this important skill. You’re right we must learn to read a person through their comments and contents and that’s not always easy.

    Whether it’s an email, text or blog comment we have to read it carefully before sending. I can’t begin to tell you how many time I have texted someone then read it again hoping they don’t take it the wrong way.

    I’m really thankful you wrote this post because it’s important to remember.


    • says

      Hi Vernon. Thanks so much.

      I had to smile when you said you’ve sent a text or email then worried about someone taking it wrong. Been there, done that. 🙂 That’s why it’s important to read, take a breath and read again before we hit that ‘send’ button. Save us a world of trouble. People so easily misinterpret what they read. They can take it wrong, even if it has nothing to do with us. Maybe they’re just having a bad day. Bottom line is communication online can be tricky an we just need to be aware that our people skills can make the different between a successful relationship and a bad one where we lose a connection online.

      A company that invest in it’s employees to teach these valuable skills is a company that cares about it’s people. We just have to do this individually now in our own business and we too can have great success.

      Be well and have a great week-end.
      Barbara Charles recently posted…Why Does A Blogger Need People Skills?My Profile

  9. says

    Hey Barbara,

    Sorry for the late comment! But this is something that a lot of people forget. You actually still need those people skills whether you’re online blogging or offline at social events. When it comes to any type of interaction, People Skills is a definite.

    Online, it’s a bit difficult because you can’t see the persons face unless you’re doing some type of video streaming. But besides that, in many cases you can tell by what types of words they use and how they use it.

    People skills is something I’m continuous trying to improve. Especially for the fact that my dominant trait is being an introvert because I’m always in my own world many of times LOL..

    When it comes to blogging we really need to focus on networking. Yes it was a challenge for me, but I’m getting I’m doing it because no one can do this alone!

    Thanks for sharing and I hope you have a great weekend!
    Sherman Smith recently posted…Why Aren’t You Getting Email Subscribers?My Profile

    • says

      Hi Sherman,

      I would have never thought of you as an introvert! Learn something new everyday about people we are interacting with. You don’t see like one and that may be one advantage to being online. No one will ever know and that leads back to people skills. People skills for those of us that are not introverts would never be able to tell certain things about people so it is important to have a good sense of intuition when it comes to working with people online.

      That sense of intuition will help us with our people skills and can help us in business as well. I’m sure you’ve gotten better as you’ve been working online for a while and you are interested in helping people and working with people. The natural part of us that wants to help people will help us in our interactions with folks.

      Keep doing what you’re d oing and it will all be all right. 🙂
      God bless.
      Talk soon,

  10. says

    What a fabulous post Barbara!

    And you are so spot on! in fact, it’s obviously not an accident that the absolute
    best bloggers and or marketers seem to have awesome people skills as well!

    It’s sort of like companies that have superb customer service personnel, is it
    any wonder they invariably make more money, than those that do not!

    I couldn’t agree more with your assessment. If you take the time and effort to invest in developing the much needed people skills, you’ve just taken a giant step towards long term sustainability!

    Great job! That was really an excellent read! And I’ll definitely be sharing it! I saw your link inside one of Sherman Smith’s post, so I knew I definitely needed to read it!

    Am I’m so glad I did!
    Mark recently posted…How These Five So Called Best Friends Are Actually Sabotaging Your Chances For Long Term Success!My Profile

  11. says

    People skills are especially important if your blog is part of your sales machine for one of your products. I’ve seen one blogger go off his nut when one of his customers questioned a product he had purchased as it wasn’t performing the way he thought it should.

    Like I said the blogger went off the deep end telling the guy he was at fault and that he must be some sort of imbecile for not being able to get it to work. I reckon that cost him big time in as far as his reputation was concerned.

    Had he possessed the right sort of people skills he would have been able to source out his problem and deal with it professionally thereby cementing his reputation rather than ruining it.

    BTW, great post.
    Peter recently posted…Best Time To Bet On A Sports BetMy Profile

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