The trouble with Twitter is that many people have no clue who to follow and get the best results from a following.
Many people just ‘follow’ who follows them. To me, that’s not the best way. To gain good Twitter followers, we need to investigate and see if they are of substantial value.
Believe it or not, people look at who we are associated. Why?
Because your business persona is extremely important when making impressions in business and Twitter is ‘the social media outlet’ for business.
Many people on Twitter give a generic ‘I follow back’ if you follow them, but maybe they are someone you might not want to be associated with.
What if you buy Twitter followers? And none of the interact with you. They are bought, phony and of no value to you to grow your business. They may not even be real.
It’s really important to investigate each Twitter contact or person before you randomly follow them.
What To Look For
It’s simple. You want to deal with people of integrity, who are professional, who have a good business sense, positive vibes, demeanor and manner.
I like to associate with people who will inspire and help others in whatever way they choose.
So Who Do You Follow?
They are in your niche. Like interest begets like interest and mindset. These will be the people you associate with regularly.
They have similar interests outside of Twitter, although this is not necessary. But if you have similar likes, dislikes, friends and associations, your communication and interaction is so much easier and it’s really about building relationships.
They visit you and regularly retweet you.
They communicate with you via Direct Messages.
They communicate with you outside of Twitter.
They build a relationship with you through your constant communication, if its just a ‘how are you today?’ At least then you know they are a real person.
They’ve introduced themselves outside an automated tweet.
They’ve spent time interacting with you (Tweets, Re-Tweets, #FF, Direct Messages, Facebook, Blog Commenting, Triberr, to name a few)
They retweet your tweets regularly.
They answer your direct messages.
They follow you. 🙂
Who Not To Follow
People who spam you with links, presentations, business propositions without introducing themselves and trying to develop some type of relationship.
People whose content and tweets are in a language you do not understand. Many of us want ‘Followers’ but if you get a follower who’s tweets are all in Spanish or Chinese, most of my associates can’t read it and probably, not even you.
People’s whose tweets contain swears and curses, naked bodies, promiscuous poses. As a business person you want to maintain your professional and business demeanor.
How Do You know?
Does it give an idea of their niche? Do they have a website and is there any personal info there?
Check their website. Do they have a legitimate website? Visit and check out what they are doing? Is there website professional? What’s their content look like? Is it good? Kinda so-so? Evaluate.
Check out their Tweets. Swearing, cursing and unprofessional language is not acceptable and leaves an impression on anyone checking out the business and the person.
People who spam you. Spamming and sending *only* links for advertisements or their products are not acceptable.
Do they have an Avatar or picture of themselves? Again related to knowing the person and not the ‘egg’! What are they hiding, uh? One of the best ways to build trust is for someone to see your face.
What Do I Do Now
Now it’s time to evaluate. You can use http://justunfollowme.com, a service that allows you to unfollow people that are not following you. It will list the person, you can click on the link and go to Twitter and check them out. If they are unacceptable, ‘unfollow’ them.
Yes, it may take a while to get rid of unwanted followers, but it’s worth the effort. Having followers of value and who interact regularly with you are the ones you’re looking for.
If you look at the above, you can truly build a good Twitter following. Now that you know what to look for, it should be easier don’t you think?
Photos by jscreationzs, http://freedigitalphotos.com