Three Reasons Your Internet Marketing Business Can Fail

Image by David Castillo Dominici
Image by David Castillo Dominici

Ready, Set, Go!  Launch Success – Internet Marketing Business Success Plan!

As I recently just launched a new site, I really want success.  That prompted me to evaluate what things could cause a successful launch or your Internet Marketing Business to fail.  Jumping right in this is what I came up with.

Three Reasons Your Internet Marketing Business Can Fail

1) You Don’t Have A Plan.

Now with all types of social media sites popping up and all the technology, it’s hard to know where to focus.  Plus bloggers use different tools and recommendations come fast and furious. So what you need is a plan.

What To Do? Choose some strategy of deployment for your website and/or products or business.  It can be social media like Facebook, Twitter, other social media or some form of advertising.  There are many avenues, hence you need to define a plan and execute it.

My day job (yes, I do have one 😉 is working in IT at pharmaceutical companies as a consultant.  One thing is that we have to have a strategy (FDA requires it) when we plan to implement a system.

The Strategy document details everything we plan to do and we must do what we say in order for a successful deployment.

Same goes for your business. Instead of a validation/strategy plan (as in my field), we need to have a Business Plan. My latest launch of my new website was planned.

I documented everything I wanted to do and then went through each thing one by one, checking off items as I went, until the site was set up and running.

We must do this for our business for successful implementation – that is just the first step so that your business will not fail.

Donna Merrill is an expert on business plans and can help your get it all straightened out. Check out Donna and get some advice from her if you need to. When we follow our ‘plan’ we are due for success.

Final word on this – determine which social media sites to use, what technology, to blog or not to blog, etc.  Make a plan, follow it. Don’t spread yourself too thin trying to do ‘everything’ and use every single site or tool that someone throws at you.  You’ll be fast overwhelmed which can lead to defeat.

If something doesn’t work, give it a timeframe – set it up for success in that time. If you see no results in that time, move on to the next.

I’m a firm believer in not wasting time on things that are not showing me some near-immediate results. Identify your timeframe, set it, watch it work and if not, find another valuable tool to work with.

Some things do take time, so be honest in deciding your designated timeframe to evaluate ‘something.’ It’s a fine line because you’ve got to give it enough time to work to see if it’s worthy.

2) You’re Spread Too Thin.

As noted above, I have a regular 9 to 5 job. Even now as I write this post, I’m worried about getting it done and then trying to get some sleep so I can get up in the a.m. and drive an hour to work… well…you know the deal.

Then when I come home, I’ve got to eat, take care of dogs, exercise a little, clean anything that needs it and finally, may get on the computer to do my Internet Marketing. There is commenting on notable blogging leaders, there is writing the next post, there is interacting socially on social media developing relationships, there is working with team members to make sure they have what they need and fixing multiple problems. The list goes on and on.

However, I am specific about narrowing things down to something reasonable so that you can feel a sense of accomplishment in getting things done and seeing results.

Final word on this – its part of the program to being successful in Internet Marketing. But we have to know when to take a breather, sigh and let the air out.

On week-ends, I dance. During the day before bedtime, I walk – 25 minutes, about 2.5 miles – every day! Stress reliever and something we all need. Make sure you clear your mind before you jump in after a hard day at work. If we overwork ourselves, we will burn out too quickly and we will not be able to do our business, thus our business will fail.

Know how to take time for yourself even though you’re running a business.

3)  You Have No Support System

ID-10075976Last but not least, you need a support system.  I remember the days when I was doing this alone.

I had a coach, but not the support of a group of people all with different skills to help you gain success.

It wasn’t until I joined a Mastermind group (quite by accident) that I finally started to meet people with the same goals as me.

We were all in the same age bracket and had experienced life.   I found the support in this group fascinating, uplifting and building.

That’s when I started to see my progress and my business grow.  You need a support system to build you up and tell you you’re doing it right (or wrong), how to correct it and praise you when you’ve done the right things.

I found that invaluable.  Your Internet Business cannot fail when you have these things in place.

Your support system at home is also crucial.  I can’t tell you how many times I’ve heard women or men say that their spouses don’t support what they do and inevitiably the business and possibly the relationship fails.  What better way to success than to have your support by your side.

Your Internet Marketing Business will not fail if you have these things in place and implement them accordingly.

Anyway, that’s it.  I hope this helps us think about what we need.

What do you do to make sure your business does not fail?  Do you have these things in place?  If so, how is your success or failure?  Be honest.  How is building your internet business working if you have these things in place.
Much love and inspiration to all.



  1. says

    Hi Barbara,

    First I want you to know how grateful I am for the mention. Yes, nothing will work unless you have a plan. When planning to market your business, there are many pieces to the puzzle.

    I usually start with my sales funnel. I take the ultimate goal and work backwards. Long story, but by consistently using a step-by-step formula, leading to the end game works. Why do I work backwards? Because if I want to sell a product, there needs to be little small things to be offered BEFORE the higher ticket priced one.

    Also, when marketing, I use several platforms. I start with my blog, then simultaneously do solo ads, Facebook ads, and go on forums. So far so good in a nutshell.

    Without planning, one can easily loose direction. Not be able to track and tweak what they are putting out there. One has to be well organized and ready to make this a primary goal in their life and most importantly “Be There” for customers that are coming in because customer service is a must.

    We do have to calculate how much time we have to dedicate ourselves when marketing. That’s the one thing I see some of my students forget. Time management!

    I could go on and on about this, but I’ll cut it short not to make your readers crazy lol. But I am passionate about marketing.

    Thanks again Barbara,

    donna merrill recently posted…Sidebar BlindnessMy Profile

    • says

      Heeey Donna.

      You’re so welcome for the mention. I only speak the truth. You’ve got what people need for success so I had to let them know who to come to for that expert advice! 🙂

      One thing you mentioned which is an excellent point. Time management is critical and goes along with managing how you do your business. It is so easy to get overwhelmed with all the things we need to do, that managing our time will help keep us on track and to success.

      Thanks for sharing your tips here too. All will help everyone here.
      Have a blessed week-end Donna.
      Barbara Charles recently posted…Three Reasons Your Internet Marketing Business Can FailMy Profile

  2. says

    Hi Gladys,

    I really like your number one reason because that is the culprit most of the time as far as I can tell.

    You make some very excellent points with regards to making a plan, having a strategy and following it. It sounds simple, but as you and I both know it takes a lot of hard work and consistency in order to see the results.

    I’ve been tempted in the past to jump on the bandwagon for new shiny things that come on the horizon just because someone talks about it, but these days I pretty much stick to my plan unless it really, really strikes my fancy– then I may try something new out.

    When I was working three jobs, I really understood what it means to be spread too thin. Even whenI started working full-time online it was a bit of a challenge to learn the balance of work and play. With experience and time comes maturity and growth which is a blessing because without it I’d be pulling my hair out. 🙂

    I couldn’t agree more about the need for support system and confer that only after engaging with like-minded business owners did my business really take off.

    Supporting others in their business endeavors and getting involved with blog commenting and sharing content via social media has enabled me to get to know different individuals with whom I have been able to develop a wonderful relationship.

    I run a Mastermind Circle and am also part of a paid forum of business leaders, and I’m just plain blessed for having so many great friends. It’s definitely a win-win situation, agreed!

    I enjoyed your article very much, Barbara, and look forward to your next one.

    I hope you have a restful evening.
    – Carol Amato
    Carol Amato recently posted…7 Simple Tips To Help Your Blog Posts Get DiscoveredMy Profile

  3. says

    Hey Barbara,
    You can’t be wrong mentioning Donna in this post. She’s the go-to person for business planning and strategies 😉

    Of course, I totally agree with these 3 points.

    If you just get up every morning and think of what to do, without a plan, you are certainly having a plan to fail. As a matter of fact, not planning to succeed is planning to fail.

    Let me also mention Investment in required tools and upgrade. The Internet is full of free stuff but hanging on the “free” will drive you to limitations. There are great premium tools that can surely help but once we don’t invest on these tools, we settle for failure.

    If there is someone who wants to fail, that person certainly is not me 😉

    Do have a beautiful weekend.
    Enstine Muki recently posted…Attention! Donna Merrill will help grow your business!My Profile

  4. says

    Hey Barbara,

    You are always on the ball, you have it all together and I know as you’re reading this you’re thinking to yourself “oh no I don’t”. Well let me tell you that you most definitely do girl. Yep, you sit down and go to work. Your mind is always going in how you can do and be better.

    I’m glad you launched your new business and I don’t doubt you’ll have success with that. It’s just in your DNA.

    As you know I’m in the stages of creating my product and I admit that I’ve been dragging my feet on this. But I need a better plan and there is one on the horizon. I now have to commit to it and just do it and stop being so scared of the outcome. Yep, I just admitted it… I think launching our first one when people expect so much from us is just scary. I just don’t want to let anyone down is my problem.

    I seriously don’t know how you’re able to do it all and probably the only thing going for you is that you don’t get eight hours of sleep each night. I’ve got to have my sleep or I make myself sick so it’s not something I can just stay up late every night getting done.

    I knew you danced a lot but I didn’t realize you walked everyday too. Good for you, that’s so good for you and you know I do as well.

    The mastermind group is a must for anyone who just needs the support, direction, accountability and getting to know more awesome people in our industry. It’s helped me move forward as well plus I now have even more fabulous friends.

    Great share and again, I wish you the very best.

    Have a good weekend Barbara.

    Adrienne recently posted…How To Learn From A SuperheroMy Profile

    • says

      Hi Adrienne,

      I had to laught ’cause you nailed it! I surely said ‘Oh no I don’t have it all together.” LOL! But I guess it’s good that it appears that way. 😉 And we do have to get to work when we get motivated, otherwise, we just spin our wheels. I hate spinning my wheels and feeling like I get nowhere. That is my motivating force I think. Don’t want to feel like I wasted time. I hope it’s true that it’s in my DNA. That means all that is required is patience, right? 🙂

      I’m surprised that you’re scared of the outcome. Does that mean you’re scared of success? Or scared what people will think if *you* feel it’s not good enough, cause let me tell you something: You have so much knowledge for us that it can’t help but be good, excellent in fact. You’re afraid that people might not think it’s good enough? I’m telling you that’s impossible. People are just waiting for it beause anything you do has your heart, body and soul in it as well as your vast learned knowledge. Don’t be afraid of letting other people down with your products. You’re the only one worried about that. Stop that! And I say that with love! You cannot let anyone down. Even a little tiny bit of knowledge you give us is going to increase our own knowledge and build us up! You do that automatically! So get to it ladybug! Let’s get that product done…I can’t wait for it and other’s feel the same.

      Getting it done is all in our mind. I exercise my mind and my body. We know we have to do these things to stay young and fresh and on the ball. I do dance as much as I can for stress relief. I do walk at a minimum 2.5 miles a day (rarely miss a day unless it’s raining), max about 4 miles a day. Keeps me sane because as you say, I don’t sleep that well. Getting better at it, but not as much as I want.

      We all have our coping mechanisms. Hopefully, we’ll all be sitting on a yacht some day because of our success! We just have to keep learning and encouraging and supporting. Everything else will fall into place.

      I know you’ll produce a great product and I’m looking forward to it. Thanks for your support and encouragement as always.
      Wishing you peace and success.
      Talk to you soon.

      • says

        Hey Barbara,

        You are a go getter and you put into play what you have on your mind and aren’t sitting here spinning your wheels like so many people do.

        I’m not scared of the success at all, I welcome it. I’m nervous that what I’m putting out there, people will expect something else. I started with an entirely different product in mind but I soon stressed myself out over the entire thing. Luckily for me, things kept getting in the way that prevented me from moving forward with that. That alone told me I was going in the wrong direction and not giving my audience what they wanted. I guess in my mind I really don’t feel like I do have enough to offer but so many of us don’t see ourselves the way others do so I know that’s my issue. That’s my problem right there. BUT, I am going to get this out this year but this is why I’ve been dragging my feet.

        Thanks for the pep talk Barbara, I needed that! 😉

        Adrienne recently posted…How To Learn From A SuperheroMy Profile

        • says

          Hey Adrienne,

          I know how you feel. I’ve had a couple of products in mind myself and it’s difficult to narrow it down and I still haven’t put mine out yet either. You’re right about one thing. Many of us don’t see ourselves as other people see us. I’m sure *everyone* is looking for your products. 🙂 No matter what it is. It will be good advice and based on your experience. I don’t think you’re any different than any body else when we’re ‘reaching’ for new territory and producing a product is ‘new territory.’ Isn’t frightening, even when we’ve got everything we need. Have confidence my friend. I can’t wait for your new product cause I have absolute faith in you! 🙂

          Have a blessed Sunday and we’ll chat next week.

  5. says

    Hi Barbara,

    Balancing work life with blogging is a tough nut to crack; the same goes with me, I have a 8-6 day’s job, helps my wife take care of our new baby whenever I’m home and at the same time I have to update my blog posts.

    I think, outsourcing some task will really help and as Enstine pointed out, its great to invest in some tools.

    Thanks for sharing


    • says

      Hi James,

      Sorry for the delay. I found your post in the spam folder. Not sure why? Anyway, congratulations on the new baby! Girl or Boy? I know you’re business then LOL! Parenting and working – two jobs, right. 🙂

      I’ve tried outsourcing, but of course, no one can do it like I want it so I hesitate to do so. It’s just work to get the best done you can and follow the rules to keep it going.

      Thanks for stopping by.

  6. says

    My biggest failing is in getting anything up in running is that I suck at social media. Probably my own fault because I don’t spend much time around social media. I just can’t get into it.

    I also work and so I know what it’s like trying to fit time in for my online businesses. It would be nice to get have a support system. The wife can’t seem to understand that I’m not just on the computer for the hell of it. She was fine for a little while when I showed her I was actually making money. But now it just seems like I’m not making enough to warrant the time spent online.

    They don’t seem to understand that any business takes time to set up.
    Peter recently posted…How To Get Google To Send You More TrafficMy Profile

    • says

      Hi Peter,

      Well, it is kind of hard to focus on all the social media out there. The trick is to pick one or two or maybe three and stick to those. There’s no way we can keep track of and participate in all the social media sites out there. Pick the best and focus on those that are working for you.

      And you’re not the only one I know who’s family doesn’t necessarily support all the time we spend on the computer. Maybe a suggestion is to teach her how to do the social media aspect and get her actively involved, even if it’s for 30 minutes a day. That can then take some of the social media pressure off of you and also get her actively engaged with the business. Who knows, she may be bitten by the bug LOL!

      Anyway hope that helps a little bit.
      Be well and keep trying. Don’t give up.

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