As a beginner, (2 years+ ago), I didn’t have a clue about keyword research and when I finally found out about it, I still didn’t practice it enough. Even to this day, I don’t always – yes guilty as charged!
There are many reasons why – with the main reason being it takes a hell of a lot of time! I use it, but I don’t use it consistently. Today was one of those days I decided to research what I wanted to talk about and boy oh boy – did I get a surprise…enough to make me change my blog topic altogether!
Here’s what I found out. I originally was going to write an article on my health blog regarding diabetes and diabetic recipes. Being pre-diabetic this is a particular interest of mine. So I did some keyword research and what I found shocked me!
So I’m thinking I’ve got a good keyword. I figured lots of people would be searching for info on diabetes. Right? Wrong!!
Using Google Keyword Planner I searched for “diabetes” to see how many searches were being performed monthly on that keyword.
When I searched the Keyword Planner I discovered that only 1000 people were searching for the word ‘diabetes!’ I was shocked! Bummer!
I searched The National Diabetes Education Program website which indicates “25.8 million Americans have diabetes — 8.3 percent of the U.S. population. Of these, 7 million do not know they have the disease. In 2010, about 1.9 million people ages 20 or older were diagnosed with diabetes.”
With 25.8 mil people with diabetes, I would expect a lot of people to be searching for information on diabetes, but the Keyword Planner told me just the opposite!
Then I checked the number of websites out there that focus on diabetes and found 82,700,000 websites focusing on diabetes! Uh?!
So What’s Wrong With This Picture?
Why is it important? Because we bloggers are doing it wrong if these are the kinds of results we are getting.
Only 1,000 people are looking for that keyword ‘diabetes!’ Do you get the significance of that?! Those 82 million, 700+ websites have the keyword ‘diabetes’, but no one is looking for it. That blew me away!
THOSE WEBSITES ARE NOT GETTING ANY TRAFFIC…that’s what that means. If no one is looking for it, no one is reading it either. A waste of good internet space!
It means that bloggers, organizations, etc. are writing about diabetes (82, 700 mil websites) but barely anyone is looking for that information!
And the competition, if you did try to write an article on diabetes to get to the first page of Google, it’s going to be a little tough and for most beginner to intermediate bloggers, ‘damn near impossible.’
Even when I searched on the words ‘how to do keyword research” in Keyword Planner, only 10 people were searching for it, but there were about 950,000 websites out there with information on that topic.
I would think that with all the bloggers coming on the scene, many more people (particularly beginners) would be searching for ‘how to do keyword research’ and/or ‘keyword research!’ But only 10 for each category showed up in the results. That means those websites are not getting any traffic, either!
Although I know there are ways like making use of long term keywords, beginner bloggers may not know about that.
I know it caused me to change direction because I know how hard it’s going to be for me to rank with those keywords. Not impossible, but time-consuming and effort-intensive. It made me change my keyword and blog topic quick and actually go back to my other (this blog) and write about it!
The serious bloggers know what needs to be done so they do it. But the people just starting out or who have only been blogging for a few years…it’s seems an indomitable task.
So Now What? What’s the Significance of Keyword Research?
It is critical with the competition for keywords to do your research so that we can be effective in reaching the goal – ranking on Google. But it ain’t easy. Competition for keywords is tough and also critical to your success as an Internet Marketer, no matter what your business.
Instead of trying to re-invent the wheel and give all the answers here, I’ll just send you to a website that will give you excellent advice and teach you how to do it right. Go to Chapter 5, Keyword Research on Moz. You will learn the following (directly quoted):
- How To Judge The Value of a Keyword
- Understanding the Long Term Keyword Demand
- Keyword Research Resources
- Read Chapter 1 too: How Search Engines Operate
Well, I hope you find this useful. Tell me – do you think keyword research is important? Do you use it?
I know many people who use it and many who don’t. What do you think and how does it help you if you use it? Thanks for your input. I’d love to hear your opinions on this. Thanks.