The Significance of Keyword Research

ID-10069243Mostly everyone knows the significance of keyword research…at least I thought, so from mid-level to experienced bloggers.  But today I have reason to question that.

As a beginner, (2 years+ ago), I didn’t have a clue about keyword research and when I finally found out about it,  I still didn’t practice it enough.  Even to this day, I don’t always – yes guilty as charged!

There are many reasons why – with the main reason being it takes a hell of a lot of time!   I use it, but I don’t use it consistently.  Today was one of those days I decided to research what I wanted to talk about and boy oh boy – did I get a surprise…enough to make me change my blog topic altogether!

Here’s what I found out.   I originally was going to write an article on my health blog regarding diabetes and diabetic recipes.  Being pre-diabetic this is a particular interest of mine.  So I did some keyword research and what I found shocked me!

So I’m thinking I’ve got a good keyword.  I figured lots of people would be searching for info on diabetes.  Right? Wrong!!

Using Google Keyword Planner I searched for “diabetes” to see how many searches were being performed monthly on that keyword.

When I searched the Keyword Planner I discovered that only 1000 people were searching for the word ‘diabetes!’  I was shocked!  Bummer!

I searched The National Diabetes Education Program website which indicates “25.8 million Americans have diabetes — 8.3 percent of the U.S. population. Of these, 7 million do not know they have the disease. In 2010, about 1.9 million people ages 20 or older were diagnosed with diabetes.”

With 25.8 mil people with diabetes, I would expect a lot of people to be searching for information on diabetes, but the Keyword Planner told me just the opposite!


Then I checked the number of websites out there that focus on diabetes and found 82,700,000 websites focusing on diabetes!  Uh?!


So What’s Wrong With This Picture?

Why is it important? Because we bloggers are doing it wrong if these are the kinds of results we are getting.

Only 1,000 people are looking for that keyword ‘diabetes!’  Do you get the significance of that?!  Those 82 million, 700+ websites have the keyword ‘diabetes’, but no one is looking for it.  That blew me away!

THOSE WEBSITES ARE NOT GETTING ANY TRAFFIC…that’s what that means. If no one is looking for it, no one is reading it either. A waste of good internet space!

It means that bloggers, organizations, etc. are writing about diabetes (82, 700 mil websites) but barely anyone is looking for that information!

And the competition, if you did try to write an article on diabetes to get to the first page of Google, it’s going to be a little tough and for most beginner to intermediate bloggers, ‘damn near impossible.’

Even when I searched on the words ‘how to do keyword research” in Keyword Planner, only 10 people were searching for it, but there were about 950,000 websites out there with information on that topic.

I would think that with all the bloggers coming on the scene, many more people (particularly beginners) would be searching for ‘how to do keyword research’  and/or ‘keyword research!’   But only 10 for each category showed up in the results. That means those websites are not getting any traffic, either!

Although I know there are ways like making use of  long term keywords,  beginner bloggers may not know about that.

I know it caused me to change direction because I know how hard it’s going to be for me to rank with those keywords.  Not impossible, but time-consuming and effort-intensive.  It made me change my keyword and blog topic quick and actually go back to my other (this blog) and write about it!

The serious bloggers know what needs to be done so they do it.  But the people just starting out or who have only been blogging for a few years…it’s seems an indomitable task.

So Now What?  What’s the Significance of Keyword Research?

It is critical with the competition for keywords to do your research so that we can be effective in reaching the goal – ranking on Google.  But it ain’t easy. Competition for keywords is tough and also critical to your success as an Internet Marketer, no matter what your business.

Instead of trying to re-invent the wheel and give all the answers here, I’ll just send you to a website that will give you excellent advice and teach you how to do it right.  Go to Chapter 5, Keyword Research on Moz.  You will learn the following (directly quoted):

  1. How To Judge The Value of a Keyword
  2. Understanding the Long Term Keyword Demand
  3. Keyword Research Resources
  4. Read Chapter 1 too:  How Search Engines Operate

Well, I hope you find this useful.  Tell me – do you think keyword research is important?  Do you use it?

I know many people who use it and many who don’t.  What do you think and how does it help you if you use it?  Thanks for your input.  I’d love to hear your opinions on this.  Thanks.



  1. says

    Hi Barbara,

    Wow…I found this very useful! I always get confused with keywords. I put them in here and there but never really give it that much attention.

    This post really helped out so much because now I have a better understanding of how important it still is!

    Thanks for the Moz link….I’m having quite a good time with that. Well you know me, always on a learning adventure.

    Thanks again and it’s good to be back.

    donna merrill recently posted…My 200th Blog Post CelebrationMy Profile

  2. says

    Hey Donna,

    Yes welcome back. I always look for your posts as well. Glad it helped. I find keyword research cumbersome for necessary. I wondered if everyone had the same issues as I did – should I? or shouldn’t I? Didn’t know what to do so I thought if I feel that way, others must as well.

    Glad it helped out. We’re all on that learning curve! 🙂

    Talk soon,
    Barbara Charles recently posted…The Significance of Keyword ResearchMy Profile

  3. says

    Hi Barbara,

    You have done a great job with this post and really explained what Keyword research is not. I have seen that MOZ article and it really shows what is important and what is not along with an idea as to how to do it right.

    Thank you for adding value to the community through this awesome post. This is indeed a very resourceful post.

    Kumar Gauraw recently posted…How To Have An Inspiring Online Experience Every DayMy Profile

    • says

      Hi Kumar,

      High praise from you and thank you. I am still technically challenged when it comes to some of this stuff, particularly keyword research so I wanted to share what I knew for others. Loved the Moz article and hope it helps others like it helped me. Good feedback too in knowing that others find that article useful.

      Have a great day and week.

  4. says

    Hi Barbara,

    Informative post indeed 🙂

    Yes, keyword research is essential and I think more than anything else, it makes sure that at least you show up in the searches if nothing else. I am glad things have changed on Google about how it is all done now.

    Coming to the screenshots on this post, and as how I see it (because I use only this tool myself) – I noticed that the location you filled up shows only two countries – Trinidad and Tobago, whereas perhaps it should be a wider range like United States, or a larger area that you target to know the number of people searching for the keyword – so if you just type in US, you will get the following


    I guess a lot depends on what area you are targeting, and in that case 1000 searches in only 2 countries is alright. I might be wrong in my way because I use for example US or UK if you wish to, but you should check this out by looking it up on Google perhaps.

    Thanks for sharing. Have a nice week ahead 🙂
    Harleena Singh recently posted…SYPS: 20 Social Media Problems and SolutionsMy Profile

    • says

      Hi Harleena,

      Thanks for stopping by and I appreciate you showing my mistake. Adrienne noted it also. What happened was originally, I was targeting Trinidad & Tobago for another blog post and had done some keyword research. I forgot to take it off and add the US or leave it open when I started to work on the post. My bad! Good looking out for me. 🙂 Thank you.

      I’m trying my best to show up in the searches now – a goal of mine to get more traffic. I’m working on it and as you can see, still learning. 🙂

      Hope you are well and have a great rest of the week,

  5. says

    Hey Barbara,

    You know just when I started to get use to Google Adwords they changed it to Keyword Planner. I do have to admit, it was pretty confusing and still is LOL.

    But I’m glad that you wrote this post and shared a chapter on how to do keyword research effectively! Before I thought it wasn’t suppose to be this intense but yet i wasn’t getting the results I wanted.

    Lately my keyword research was just typing a long tail keyword in Google and see what comes up! But i will definitely check out what Moz have to say about it!

    Thanks for sharing Barbara! Have a great rest of the week!
    sherman smith recently posted…How Does SEO Affect Your BlogMy Profile

    • says

      Hi Sherman,
      How’s it going? I felt the same way! I hated when they changed over to Keyword Planner. Ugh. Still getting used to it and you’re right…it was very confusing. I’m only using it for basic keyword research. I’ll do a deep dive later. My focus right now is just to deal with keywords for a minute. Hate doing that research though…a necessary evil! 🙁

      I found Moz very interesting with some good stuff. Need to study up on it. Let me know if you find it useful.

      Thanks and you have a great week and week-end too. Hopefully, spring is hear at last!

  6. says

    Hey Barbarba,

    I haven’t used Google’s new keyword tool yet because I have a paid program I’ve been using for years but I was going to say I think you’re doing something wrong girl. If Google shows that many searches then there are definitely more than 1,000. But Harleena looked at it and it showed you were only focusing on two countries so with leaving the US out I think that’s probably the reason.

    I just read Sherman’s post on SEO and having tested it out he showed he was getting more shares on his posts. I haven’t really been using keywords for awhile because I haven’t been focusing on just one particular thing but I will be looking into it more as the year progresses and I get ready for my product launch.

    Thanks for sharing this and hope you’re having luck with that on your health blog.

    Adrienne recently posted…What Is Your Blog Commenting Strategy?My Profile

    • says

      Hey Adrienne,

      I see. And that’s a mistake! I was doing keyword research for some thoughts on marketing in Trinidad and forgot to take it off. I was focusing on that. Sooooo I need to correct that! Thanks to you and Harleena for checking it out for me. I completely forgot to take off the two countries. I need to leave it free for all. Wow! Silly me.

      I know Kumar just did an article on SEO and I’m focusing on that now. I read Sherman’s as well. I want to see if it truly makes a difference. You know me – I always want to ‘test’ something. 🙂

      I can’t wait for your product launch! So excited for you! Looking forward to it. I know it’s going to be awesome!
      Have a good week-end.

  7. says

    Hi Barbara,
    I know key word research is very important, but as you said, it’s so time consuming. There was a point last summer where I spent so much time trying to research, I got discouraged and just stopped blogging all together. I felt like I had nothing to offer. Even to this day, I know I need to start doing key word research again but it’s my “frog” ya know? One of many. Thanks for reminding me how important it is. Lisa
    Lisa Magoulas recently posted…How does food affect your mood?My Profile

    • says

      Hi Lisa,
      It is kind of daunting, but I’ve been reading more on it and have been paying more attention so I’ve forced myself for my last two articles to do the research. Another thing I do is on one day of the week, do the research for two articles. Then I’m done and have found what I need. Try to take it in little chunks and that may help. Kumar just did an article on it. Read up and buckle down girl. 🙂 We got to do it! 🙂

      A little at a time and we’re good.
      Take care

  8. says

    Hi Barbara

    I did learn about keyword research when I first started but I was confused. I am more diligent these days.

    You do definitely need to set your countries. Working my way through Vick’s course his tip is to use only native speaking English countries and he does 5 being USA, UK, Canada, Australia and NZ. Now even though Australia and NZ are small populations we are very receptive to new ideas. 🙂

    I like Sherman go for long tail keywords. I stand back and ask myself if I was searching for X what do I type.

    Great post Barbara and I agree with Kumar’s comment totally.


    • says

      Hi Sue,

      Was looking through my posts and saw you left a comment. I apologize for the delay. Yep, I’ll reset but I still think the numbers are low of people looking for diabetes. May do another search and do a followup posts.

      I try to use more long tail keywords as well, especially now. Getting better at it.
      Thanks for the encouragement.
      Barbara Charles recently posted…Six Ways To Get Back To Work When You’re TiredMy Profile

  9. says

    Great post Barbara!

    And without a doubt, especially as a resource and time strapped beginner, the more in depth quality time you can invest on the front end of your strategic planning process, the better and more fulfilling and profitable your back end will be!

    It’s nothing short of amazing, whenever I’m attending a live webinar, practically all the beginners want to know “how” they can basically go from zero, with virtually little or no real world experience and or knowledge!

    And leap to a five figure monthly income (like that constantly read and hear about) within the next 90 days or so!

    But almost none of them want to learn how to execute the proper fundamentals! And as you so brilliantly pointed out in this excellent post, proper keyword research is one of the mandatory basic fundamentals!

    They’ll complain about the cost certain of paid keyword tools, and claim they don’t have time to perform properly keyword research, on the potential marketability of the keywords they simply (PFA) pluck from air!

    With no regards as to whether there is any real commercial demand for the questionable content they try and create around them!

    Bravo Barbara! How can they justify spending irreplaceable time creating content that basically has no real demand!

    Basic keyword research would have revealed that to them!

    I’will definitely be sharing your well written post, because unfortunately, there are far too many half trained beginners, that simply don’t quite get it yet!

    Hopefully, in time (with a little serious study!) they will!
    Mark recently posted…Time Management Strategies: Three Deadly Signs That Yours Is Sabotaging Your Success!My Profile

    • says

      Thanks Mark. Definitely beginners, including myself at the time, had no patience. I wanted it all and wanted it right away because no one explained it to me and when they did, I didn’t get it because it was given in random order. No rhyme or reason to it.

      Now of course, I understand it. The problem as you say is the half-trained trainers. They don’t know themselves and that’s who I was dealing with.

      Maybe we should start doing webinars to help others. 😉

      Thanks for your insight. We can only continue to write articles and help the people who need it.


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