Hey everybody. Today I’ve got a surprise for you. I rarely have guest posters on my blog, and when I do it’s because they are awesome and they’ve got something to help you, inspire you and educate you in this world of blogging that we do. Since I started blogging, I’ve met some pretty awesome people and today I’d like to introduce you to Jennifer Kennedy
As bloggers we have the power to make change. This sounds like a powerful statement. But, think about it. With our articles, we hope to inspire and educate our readers. We use our words to provide information.
Our hope is that our readers use this information to do something different in their lives. Perhaps, we want to help them increase their revenue or help them create a healthier lifestyle or even give them the tools to successfully use technology. Whatever our subject is, we are writing to serve the reader.
Change Starts with a Single Action
A clear way to help facilitate this change is a Call to Action. A Call to Action (CTA) is an instruction to your reader asking them to take action right now! Typically, we think of a CTA as an action that the reader takes on your blog.
It usually takes the form of a button or sentence explaining what to do. This may be to subscribe to your newsletter, leave a comment, sign up for a webinar, purchase a product, or grab a free download. These are all benefits that bloggers are hoping to achieve to grow their readership on their blog.
But, what about the type of action that takes place off our websites and that’s not immediately visible to us? These are the actions where the reader logs into their WordPress back-end and installs a security plugin.
This is the Call to Action that inspires them to lace up their shoes and go for a morning walk. It’s the kind of CTA that urges them to create a schedule to manage their time. These are the more subtle actions that oftentimes don’t give us an immediate reward as a blogger.
However, these actions are the most powerful because the change our readers make are attributed to the information that you provided. When you provide content that inspires action, you have found a reader that will truly be a loyal reader!
Six Ideas to Infuse A Call to Action in Your Next Post
How can we create a Call to Action that encourages the reader to make change? Here are six techniques to use when writing your next blog post.
1-Begin With the End in Mind
Before jumping into writing a blog article, consider starting with a goal. Goals provide a focus for the direction of your writing. The easiest way is to start with a goal that facilitates action. Your goal can be a simple statement that reads, I want the reader to _______. Fill in the blank with an action verb that you imagine your reader taking after she has read your article.
2-Nothing Like a Good Story
We all love reading a good story. Stories create emotion in our hearts. They offer a relatable lesson we can apply to our lives. No matter your topic, you can use a story to draw in your reader. When they see themselves in your article, you’ve set the foundation to encourage change.
3-Paint a Before and After Image
One way to encourage change is to present your readers with what life may be like before and after implementing your suggestions. You’re in a position to help solve your readers’ problems or at least tackle the roadblocks that are stopping them from moving forward. This can be accomplished by writing about the results of implementing your ideas. Show your readers the possible benefits of taking action.
4-It’s Not All About You
All stories don’t have to be about us. We can use the stories of our readers and the successes and failures that they have come across. We can show our readers that there are others out there just like them. It will make your content more relatable when you not only share your personal stories, but stories of other readers as well.
5-Use a Different Perspective
There’s a lot of information out there that has already been written, dissected, and discussed. However, we all have our own unique perspectives and experiences. Make your content fresh by adding your uniqueness to a topic. Don’t have a unique way of looking at it? You can also accomplish this by presenting the information in a different format. Instead of writing a text-based article, you can include images, make lists, or summarized points. Readers will enjoy a fresh new look on the subject.
6-Be Clear With Your Words
The most important concept of providing a CTA to our readers is to be clear with our words and messaging. If we’d like our readers to take action after reading, it should be explicitly written. For example, you could use phrases such as:
– I encourage you to try this concept sometime this week.
– What’s one way you can implement what you learned?
– How are you going to use this information to change your website?
You’ll notice that when you provide content that inspires and informs, you’ll have loyal readers that will continue to return to your blog and consume your content. Your CTA can be a vehicle not only to help bolster your blog, but also the lives of your readers. They’ll be the ones advocating for you and sharing your information with their friends and readers. At the end of the day, this becomes a win win situation.
Now, It’s Your Turn
I encourage you to include one of these Call to Action suggestions when writing your next blog post. When doing so, think about the action you want your readers to take after reading your article. Use one of the above ideas to encourage them to take that step forward!
In the comments below, let us know what action you will take to inspire your readers to make a change. If you use one of the above techniques, let us know how you’ve done it and your results. If you have other suggestions to add to the list, please let us know.
Happy Action Making!
Well, I hope you’ve enjoyed Jennifer’s information. I want to thank Jennifer for so graciously consenting to do a guest post on my blog. Excellent info to help us with our call to actions which will lead us to greater success! Feel free to leave her a message or a comment and let her know what you think. God Bless!
Author Bio: Jennifer Kennedy is an educator and trainer helping people share their expertise online.
Through her blog posts, easy to use worksheets, and free workshops, she shows you how to design well-crafted and impactful course curriculum that gets your participants learning and making change. Find out how you can share your passion and make a change at TeachGoodStuff.