Six Ideas to Infuse A Call to Action in Your Next Post

Call_To_Action_Image_thumb.jpgHey everybody.  Today I’ve got a surprise for you.  I rarely have guest posters on my blog, and when I do it’s because they are awesome and they’ve got something to help you, inspire you and educate you in this world of blogging that we do.  Since I started blogging, I’ve met some pretty awesome people and today I’d like to introduce you to Jennifer Kennedy

As bloggers we have the power to make change. This sounds like a powerful statement. But, think about it. With our articles, we hope to inspire and educate our readers. We use our words to provide information.

Our hope is that our readers use this information to do something different in their lives. Perhaps, we want to help them increase their revenue or help them create a healthier lifestyle or even give them the tools to successfully use technology. Whatever our subject is, we are writing to serve the reader.

Change Starts with a Single Action

A clear way to help facilitate this change is a Call to Action. A Call to Action (CTA) is an instruction to your reader asking them to take action right now! Typically, we think of a CTA as an action that the reader takes on your blog.

It usually takes the form of a button or sentence explaining what to do. This may be to subscribe to your newsletter, leave a comment, sign up for a webinar, purchase a product, or grab a free download. These are all benefits that bloggers are hoping to achieve to grow their readership on their blog.

But, what about the type of action that takes place off our websites and that’s not immediately visible to us? These are the actions where the reader logs into their WordPress back-end and installs a security plugin.

This is the Call to Action that inspires them to lace up their shoes and go for a morning walk. It’s the kind of CTA that urges them to create a schedule to manage their time. These are the more subtle actions that oftentimes don’t give us an immediate reward as a blogger.

However, these actions are the most powerful because the change our readers make are attributed to the information that you provided. When you provide content that inspires action, you have found a reader that will truly be a loyal reader!

Six Ideas to Infuse A Call to Action in Your Next Post

How can we create a Call to Action that encourages the reader to make change? Here are six techniques to use when writing your next blog post.

1-Begin With the End in Mind

Before jumping into writing a blog article, consider starting with a goal. Goals provide a focus for the direction of your writing. The easiest way is to start with a goal that facilitates action. Your goal can be a simple statement that reads, I want the reader to _______. Fill in the blank with an action verb that you imagine your reader taking after she has read your article.

2-Nothing Like a Good Story

We all love reading a good story. Stories create emotion in our hearts. They offer a relatable lesson we can apply to our lives. No matter your topic, you can use a story to draw in your reader. When they see themselves in your article, you’ve set the foundation to encourage change.

3-Paint a Before and After Image

One way to encourage change is to present your readers with what life may be like before and after implementing your suggestions. You’re in a position to help solve your readers’ problems or at least tackle the roadblocks that are stopping them from moving forward. This can be accomplished by writing about the results of implementing your ideas. Show your readers the possible benefits of taking action.

4-It’s Not All About You

All stories don’t have to be about us. We can use the stories of our readers and the successes and failures that they have come across. We can show our readers that there are others out there just like them. It will make your content more relatable when you not only share your personal stories, but stories of other readers as well.

5-Use a Different Perspective

There’s a lot of information out there that has already been written, dissected, and discussed. However, we all have our own unique perspectives and experiences. Make your content fresh by adding your uniqueness to a topic. Don’t have a unique way of looking at it? You can also accomplish this by presenting the information in a different format. Instead of writing a text-based article, you can include images, make lists, or summarized points. Readers will enjoy a fresh new look on the subject.

6-Be Clear With Your Words

The most important concept of providing a CTA to our readers is to be clear with our words and messaging. If we’d like our readers to take action after reading, it should be explicitly written. For example, you could use phrases such as:

– I encourage you to try this concept sometime this week.

– What’s one way you can implement what you learned?

– How are you going to use this information to change your website?

Image by Stuart Miles

You’ll notice that when you provide content that inspires and informs, you’ll have loyal readers that will continue to return to your blog and consume your content. Your CTA can be a vehicle not only to help bolster your blog, but also the lives of your readers. They’ll be the ones advocating for you and sharing your information with their friends and readers. At the end of the day, this becomes a win win situation.

Now, It’s Your Turn

I encourage you to include one of these Call to Action suggestions when writing your next blog post. When doing so, think about the action you want your readers to take after reading your article. Use one of the above ideas to encourage them to take that step forward!

In the comments below, let us know what action you will take to inspire your readers to make a change. If you use one of the above techniques, let us know how you’ve done it and your results. If you have other suggestions to add to the list, please let us know.

Happy Action Making!


Well, I hope you’ve enjoyed Jennifer’s information.  I want to thank Jennifer for so graciously consenting to do a guest post on my blog.   Excellent info to help us with our call to actions which will lead us to greater success!    Feel free to leave her a message or a comment and let her know what you think.   God Bless!

Author Bio:  Jennifer Kennedy is an educator and trainer helping people share their expertise online.

Through her blog posts, easy to use worksheets, and free workshops, she shows you how to design well-crafted and impactful course curriculum that gets your participants learning and making change. Find out how you can share your passion and make a change at TeachGoodStuff.

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  1. says

    Great post! I love these techniques for blogging. Some of these CTA techniques I am already using but there are a few that I am going to start using. It is always a great reminder to have an action plan when writing. Thank you for sharing this!

  2. says

    Hi Jennifer,

    Great to see you here on Barbara’s place! You have given me great ideas for call to actions. I usually put it on the end of the post. Now, after reading through your suggestions, I can clearly see how to work it backwards.

    I can resonate with this because that’s the way I do a “sales funnel” in marketing. Now, I can apply this to my blog post. Thank you so much for sharing this information that will surely help with engagement on my blog.

    Donna Merrill recently posted…Not All Comments Are EqualMy Profile

    • says

      Hi Donna,

      So happy that you got some useful information out of the post! You can definitely start with the backward planning! I do that a lot when I’m creating my training curriculum — starting with what I want the audience to know or do and then building from there.

      In addition, you’re so correct, that we don’t necessarily always need to place the CTA at the end of the post. We can sprinkle it throughout!

      Thanks again for your comments!

      Have a great day!
      Jennifer Kennedy recently posted…Not Sure Where to Begin? Start with these Free WorksheetsMy Profile

      • says

        Wow Jennifer. You’re so smart with this stuff. Must come from being a teacher! 🙂 I just never thought of it as backward planning, but that is exactly what I do. I get an idea and work my way backwards to get to a goal. Never put it into words though.

        Very cool.

    • says

      Hey Donna that’s a wonderful post by Jennifer isn’t it? I love point #1 and going to apply that in my next post.
      I remember I wrote a guest post on one popular blog and it got a lot of attention. Why because I started with a real story – an encounter with a friend. Most of the comments I got mentioned the story 😉 Jennifer is right on spot with this point.

      Nice post really!
      Enstine Muki recently posted…Learn to use Twitter like a Pro REVIEWMy Profile

  3. says

    Hey Jennifer,

    Great to see you here young lady and what a wonderful post. Calls to action are so important because I learned a long time ago that people need to be told what the next step is.

    Heck, when I started reading blogs do you know that I never commented? Want to know why? No one ever asked me. As a new blogger I didn’t know you were suppose to. I seriously had no clue because I mainly wrote my posts to promote products and never expected anyone to ever comment on them and trust me, few did. So you need to even tell them to comment if that’s what you want or share your posts.

    I always put mine at the end of the post so that’s the last thing they read. Great reminder because some people will get to the end and they’re off doing something else because they didn’t remember.

    Great share here and explanation of why it’s important and how it can be accomplished.

    You ladies have a great week. Awesome choice here Barbara by the way! 😉

    Adrienne recently posted…UPDATE: Loyal Commenters Landing In SpamMy Profile

    • says

      Hi Adrienne,

      I get what you’re saying. I never commented either cause it took time and no one said to do anything other than to read it. Now that I think back on it, it seems kinda funny that we didn’t comment uh? Seems kind of natural to me now.

      Jennifer did a great job of explaining what ‘a call to action is’ and why it’s important. I also love the steps laid out. it’s not just a call to action on the reader’s side, but for us as bloggers. Definitely needed this and it came right on time.

      Thanks Jennifer. Great job!
      Barbara Charles recently posted…Six Ideas to Infuse A Call to Action in Your Next PostMy Profile

    • says

      Hey Adrienne!!

      Thank you so much for your kind comments. I really appreciate them.

      As a teacher, one thing I’ve learned is that I need to give a CTA in many different ways. For me that means saying it aloud, placing them in the handouts, and then on my slides. I’ve had so many people ask me in the middle of a training what they were supposed to be doing! So, now, I’ve covered all bases! 🙂

      I’ve been to quite a few posts where the question is completely vague and I’ve been uninspired to leave a comment. Spending some time on those CTAs can make a great difference!

      Thanks for reading the post, Adrienne! I really do appreciate it. As always, have a wonderful day!
      Jennifer Kennedy recently posted…Not Sure Where to Begin? Start with these Free WorksheetsMy Profile

  4. Suzanne says

    Really useful advice here! I’ve known that I should use Calls to Action on posts on my blog, but I don’t do it very often. These tips make it so easy. No excuse not to do it all the time.

    Thanks Barbara and Jennifer!

  5. says

    Hi Jennifer,

    Great to see you here on Barbara’s blog with an excellent article about call to action with every post. Although I usually keep my call to action (usually to encourage the reader to share his/her thoughts/questions/testimonials etc. about the topic) in the end. And it works great.

    Thank you for providing some awesome tips and I have picked up a couple of your tips to play with going forward. After all life is all about learning everyday, isn’t it?

    Thanks again and have a wonderful week!

    Kumar Gauraw recently posted…15 Technical Things You Must Know About Web HostingMy Profile

  6. says

    HI Jennifer,
    Welcome to Barbara’s blog and thanks for such an actionable post. I do understand why Barbara allowed you guest post here. This is full of meat 😉

    All these points are so important but I think point #1 is the most of all. If you miss setting a goal at the beginning, you certainly will not be able to bring your visitors to an action – because you have set no action.

    I’m excited that I’m reading this post this morning Jennifer. I think I used to miss some of these points. I’ll be starting my next blog post shortly and these tips will help me a lot.

    Do have a wonderful week you and Barabara. I’m still on a very long weekend here in my country. Today (Tuesday) is our reunification day 😉
    Enstine Muki recently posted…Blog Engagement – 5 ways to get your visitors highly engagedMy Profile

    • says

      Hey Enstine!

      Thank you so much for your kind comments! I appreciate it.

      I’ve definitely built a habit of thinking of the end before I begin to write my post. It really helps as I sit down to right the body of the content. So, I hope you’ve got some great information that you can use for your next blog post! Woohoo!

      Have a great day and enjoy your extended weekend! I just checked your profile and saw that you were from Cameroon!!! I used to live there for 2 years — I was a teacher at the American School in Yaounde. Had a great time in Cameroon — was able to travel all over the country! Small world!
      Jennifer Kennedy recently posted…Not Sure Where to Begin? Start with these Free WorksheetsMy Profile

    • says

      Hi Enstine Muki,

      Thanks for visiting from so far away! How cool is that and contributing to our little conversation here and as Jennifer said – enjoy your extended week-end.

      Wow, and Jennifer you are well-traveled and well-educated. I’m so glad we connected and you blessed me with your wisdom and your knowledge. We’ve all learned so much from you and I can’t thank you enough for guest posting for me.

      I hope you have a great week and let’s chat soon, please.
      Barbara Charles recently posted…Six Ideas to Infuse A Call to Action in Your Next PostMy Profile

    • says

      Thanks for sharing your thoughts, William!!

      Yes, you are completely right about the 7 Habits-Begin with the End in Mind! I’m so glad that you’ve reminded me of that book, which I still have yet to finish! I usually listen to my books on CD and I’ve checked that one out a number of times. I’m going to check it out again and commit to finishing it! Such great info.

      Thank you so much for sharing! Have a good one.
      Jennifer Kennedy recently posted…Not Sure Where to Begin? Start with these Free WorksheetsMy Profile

      • says

        Hmmmm sounds like a book I need to read. I’ll be going to Trinidad in a couple of weeks and it’s a 6 hour flight. Time to download that book to my Nook for a bit of pleasure reading!

        Is it in audio Jennifer? I’d love to have a good read on my flight and it would be great to listen to it on my Nook.

        Thanks for the tip. Sounds like something I need to read.
        Take care Bill.
        Barbara Charles recently posted…Six Ideas to Infuse A Call to Action in Your Next PostMy Profile

  7. says

    Hi Jennifer/Barbara,

    This is a wonderful piece any good Internet marketer should have in their vault. I’m been ardent lover of placing a call to action at the end of each blog post.

    According to Neil Patel, it has proven to yield a good conversion rates.

    Thanks for sharing, it’s a must post for tweeting!!
    James recently posted…How can i start a blogMy Profile

  8. says

    Hey Jennifer,

    I like the fact that you use the word “relatable” in a couple of your tips. We want to be able to relate to the author of the post. When we’re able to do this, we’re more open to any suggestions and have the confidence within ourselves to take action.

    I also like the last tips you mentioned about being clear on directing our readers on what to do. You used the words “encourage” them to use the information with confidence and explained how they’re going to use this information. This is definitely a powerful way to do a CTA and especially if they relate quite well with your post.

    Thanks for sharing the valuable tips!
    sherman smith recently posted…What Knowledge Graph Does For Your Brand On GoogleMy Profile

    • says

      Hey Sherman!!

      You are so spot on! As the saying goes, people want to do business and work with people they know, like, and trust. There are so many ways that this can be done, but thinking about your readers first will help guide you in that direction.

      As adults, we appreciate learning topics that are relevant in our lives. And, I believe encouraging is better received than telling! Glad you were able to get some good information from the post. Thanks for your comment!
      Jennifer Kennedy recently posted…How a Trip to Argentina Taught Me to Overcome FearMy Profile

      • says

        Sherman and Jennifer,

        I use that term all the time. People do business with those they know, like and trust. I’m not sure why so many people don’t know that. It was one of the first things I was taught and it is a focus of my writing.

        ‘Encouraging’ is always better. Thank God learned that a long time ago.

        Sherman – thanks for stopping by and checking on Jennifer. I see it was helpful for you as well.

        Have a good one,
        Barbara Charles recently posted…Do You Know What Facebook DeBugger Tool Is?My Profile

  9. says

    Hi Jennifer,

    Great point you have here. I’ve seen you around many times, but for some reasons we’ve never met, so this is a great opportunity to do so. Plus, we’ve got to have some common grounds it seems, since I can say that I’m using most of what you’re mentioning here in this post.

    People love stories and experiences that they can identify with and that can help them take action. This really works great.

    Showing them a before and after image of what is and what could be “IF” is a very powerful strategy to make them take action. I love to do that to, and as I’m stating public speaking I know I want to use this strategy, because it’s a very good one.

    You’re right, we don’t have to take “our” own examples all the time, they are so many examples we could get our ideas from and use as examples. I do this often in my personal development blog.

    Excellent topic! Nice meeting you here at Barbara’s and hope to see you at your place and mine as well.
    Sylviane Nuccio recently posted…What’s Preventing You To Have A Successful Career?My Profile

    • says

      Hello Sylviane!!

      Great meeting you here too! Thanks for stopping by and sharing your knowledge!!

      Glad you’re doing many of the ideas listed here. There are so many things to think about when creating a blog post! I know not every post needs to have all of the working bits, but it’s great to be able to pull from a bag of tricks and include that in our posts.

      Thanks again for stopping by and leaving a comment. Will definitely “see” you around!
      Jennifer Kennedy recently posted…Not Sure Where to Begin? Start with these Free WorksheetsMy Profile

  10. says

    Great topic, well presented and I can see from the comments that everyone walked away from it with something useful!

    I hate to talk about myself but for a meaningful comment I need to explain. I am coming to blogging from another end entirely: I enjoy blogging for the sake of…blogging! I mean of course writing. Writing about what interests me and explaining why. Often, that doesn’t call for action on anyone’s part, simply enjoyment. What I hope for is that people enjoy reading what I write, that they see things in a different light and this new lighting enriches their lives…As I write these lines, for the first time, I realize that is what my blog is really all about and I have to thank you for forcing me to think about it and ask myself why so often my posts do NOT end up in a call to action.

    I’ve often felt guilty about it – my, oh my, I should include a CTA and often add it as an afterthought which is of course the wrong approach (I’m a faithful reader of Adrienne Smith’s excellent posts) – and I would say, I am almost experiencing all this as a serious deficiency on my part. At first I thought it was due to the fact that I don’t blog in a “niche”, I don’t blog to improve myself or anyone else, I just blog for the fun of it and touch on everything that looks new and interesting (to me… I’m no specialist! Just an experienced reader, a trained economist, a painter and a…poet! And, btw, I write novels)

    You know what the biggest problem for me is? To figure out a CTA – concretely, what should I do beyond asking for other people’s views? That’s really the only thing I’m interested in, other people’s views on subjects I discuss…

    • says

      Hi Claude,

      Well for one I learned a lot about CTA’s from Jennifer. I knew of only one Call to Action and what was to ask for ‘engagement.’ Did they like it? What did they think about? Tell me your opinion, etc. That’s all I know, so learning more from Jennifer was perfect for me.

      So I understand where you’re coming from also in that I am still looking for that perfect niche and what I need to do. 🙂

      So I don’t think your CTA needs to be anything other than what you are doing in asking people’s views and opinions. If it works for you, then continue to do what you do best. That’s how I feel.

      Best of luck to you and thank you for visiting my post.
      Have a great week-end,

  11. says

    Hi Barbara,

    Thank you for introducing me to Jennifer 🙂

    CTAs are so important. They make such a difference. I now use them in every post and the increase in subscribers is really staggering. I tend to ask questions and get peoples views on what I have written which always engages people but I also always ask people to jump on my newsletter and that seems to worm like a charm.

    Beth 🙂

    • says

      Hi Beth,

      I’m definitely finding out that CTA’s are the way to go. I’ve only asked a couple of questions at the end of each post. Not realizing that there was so much more to it. So glad Jennifer educated me on this and I’m sure this has helped quite a few people. Love that.

      Have a good week-end.
      Take care,

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