What Does It Take To Be A Middle Aged Entrepreneur
In this day of internet marketing, many people are ‘branding themselves’ to identify them from the competition. All over Facebook, Twitter and other social media, people are distinguishing who they are in business. I’ve had a dickens of a time identifying ‘who I was.’ After much thought over the years I know I am a baby boomer entrepreneur…a middle aged entrepreneur!
The Reluctant, Middle Aged Entrepreneur
At first I thought of the ‘reluctant internet marketer’ because as a middle aged entrepreneur and an IT professional, I was reluctant to work the social media stuff. I worked on the computer allll day. Then at the end of the day I’d come home and ‘work’ my business by being on the computer allll night doing social media stuff. It became physically challenging and mentally overwhelming. New marketing concepts and techniques, new internet technology and fast changing social media sites were appearing for the taking. The world was changing so fast! I didn’t want to try to figure out ‘what’ Google’s algorithm was going to be today! As a middle aged entrepreneur I don’t want to have an entire conversation by texting, a definite trait of the younger generation. Then there’s building a website and blogging. Being a perfectionist, it drove me crazy worrying about how to blog and how to perfect it. I knew I was better at face-to-face presentations and interaction than all this internet stuff. Kinda goes with the middle age thing I guess.
But with all that thinking going on, I also understood that the Internet is a ‘necessary evil’ for those of us considered a middle aged entrepreneur and not all that excited about internet marketing! With access to the millions, billions of people on the internet, someone will come along who is just like you. They will admire you and want to hang out with you, get to know you, be your friend, and eventually join you in your business ventures whether you are a business coach, trainer, or home- based business owner. If you are good at branding yourself, people will follow you and want to be with you. People want to get to know you if you are similar to them. They are more likely to ‘like’ you if you have something in common and with the internet you can help them to success and build exciting relationships all over the world.
Don’t Hesitate To Be An Internet Marketing Middle Aged Entrepreneur
So here’s the deal. If you’re middle age and thinking about entrepreneurship (any kind) step outside your comfort zone, bit the bullet and just do it! Internet marketing for business is the wave of the future. If you were fighting it like I was, you will eventually come this way. If you’re fighting it, it’s not that hard. You just have to find the right people — like you — to motivate you, guide you and lead you to the ‘light!’
I got with the program and found a ‘great’ mentor and learned the following:
- Internet marketing (although it’s an ever-changing process)
- How to build a website
- How to blog
- Attraction marketing
- How to be a successful, internet, middle aged entrepreneur!
Whew! What a journey it has been! And the journey is not over! Learning is constant!
Words Of Advice For The Middle Aged Entrepreneur
If you are a middle aged entrepreneur, you must get with the program and adjust or we’ll be left in the dust or not be as successful as we want to be or as we can. In my long journey to get to ‘this’ point, I missed having fellow entrepreneurs in my age-group to talk to and share the things I used to think about. So here are a few words of advice for my fellow middle aged entrepreneurs are:
- Don’t be discouraged because although you may have to learn all these things, as a middle aged entrepreneur you have patience, wisdom and experience on your side…and with that we can conquer the world!
- Search out your peers, people like you, who can guide you and help you be the successful middle aged entrepreneur you want to be.
Please don’t hesitate to reach out, ask questions and seek guidance if you need it. I’m here for you!
As we change, adjust and renew, life just keeps gets better and better.
Barbara Charles, The Baby Boomer Entrepreneur