How To Gain Customer Loyalty and Satisfy Customer Needs
I had been in Internet Marketing for a couple of years, albeit poorly trying to imitate an internet marketer (LOL!), when one day I was introduced to a man named Ben Wehde.
Many of you probably don’t know him but he is awesome when it comes to WordPress and such and just has a wealth of common sense business knowledge.
As I weeped and moaned about how I wasn’t making any money online at that time, he said something every interesting that cleared up a lot of things for me.
This may not be an exact quote but it went something like this.
The Internet and Internet marketing is like an ocean. There are many people /fishes in the ocean and they’re all looking for something to enhance and/or improve their life.
Problem is there are many fish in the ocean, red, blue and any other mixture, in this case let’s say blue. The color represents your specific niche out there swimming in the ocean with all other colors and combinations of fishes.
So he asked me a question one day – how can I make my particular part of the ocean all blue or all red?
The question was designed to make me think how to get my niche of all like-minded individuals to me.
What did they need and how could I supply it? How do you attract all of your niche, or your blue fish?
If I could provide my fish/customers with what they needed, i.e., satisfy customer needs, then indeed my side of the ocean would be all blue and success at my fingertips!
The Entrepreneur Market
Our job, as entrepreneurs, is to give people what they need to enrich or fulfill their needs.
For this, you’ve got to have a good handle on your niche; who are they; what do they need and how you can provide it to them?
If you feed them, they will come. 🙂
If we can figure out how to make our own personal space of ocean blue, then you are a success.
People will be looking for you. People will be actively engage with you. People will buy from you. People will ask advice from you.
How To Make Your Ocean Blue – Satisfy Customer Needs
Here are some things that can help you turn your ocean all blue and get more customers to you.
1. Determine what the customer/client really needs; not what you think they need.
I am not a coffee drinker. Hated the stuff. Love the smell….anyway a woman selling Organo Gold didn’t listen to a word I said as she tried to convince me, not only sell Organo Gold, but to drink it ’cause it was good for me, despite the fact that I told her I hated the taste of coffee1 <SMH!>
2. Never turn away an initial prospect, even when you think it might not be worth your time.
Don’t judge a person until you have actually interacted with them and determine what they need, if anything. If nothing, no harm no foul! If something, it can be the start of a beautiful relationship.
3. Provide them with what they need. If you don’t have it, find it for them…refer a friend.
Set up a network of referrals with entrepreneurs you trust. This way you are always providing a service to your customers and they will remember you as the ‘Go To’ person to find what they want.
4. Feed them.
Satisfying their desires or needs always engenders trust and will keep them coming back to you for more, particularly if you can get their needs satisfied quickly and with exactly what they want.
Keep an available list of resources and people to help your customers and I guarantee, they will always remember you.
Satisfy Customer Needs – Do You?
So over to you? Do tell?
How are you turning your ocean blue? How do you satisfy your customer needs? What things do you do specifically for your customers or potential customers to help meet their needs and keep them engaged with you?
Much love and inspiration to all.