How To Find Your Niche Market? Photo by Floating Lemons
Photo by Floating Lemons

Have you heard the words ‘niche market’ before?

Chances are if you have entered the world of online Internet Marketing, you have probably heard this term.

And if you are a beginner it may mean absolutely nothing to you no matter how many times you hear it.

You definitely want to find out what it is and why it’s important.

If you’re coming online to market your products and you’re blogging to monetize your blog, then you will consistently hear that we should define our target niche market and blog to provide content  to meet their needs.

Great idea, right? Right….So What’s a Niche and how do you find your niche market?

Wikipedia states that a niche market is the subset of the market on which a specific product is focusing.

In layman’s terms ‘a niche market is a specific audience targeted by a particular entrepreneur for a special product or service.’

That’s a simple enough answer right?

Why Have A Niche Market?  Why is it important?

This answer is really, really simple.

So you know who to focus on and so you know what to focus on.  If you know who your niche market is, you know who to build relationships with and who to provide valuable information to.

As the relationships are built, so may your sales in whatever business you’re in.

As an entrepreneur, not only do you have to determine who your niche market is, but what your product is. For instance:

  • A writer’s niche market may be bloggers or authors.  The product/service is their ‘writing.’
  • A person who builds websites niche market is ‘people who need a website created.’  Their product is ‘building websites.’

Your product may not be some type of product but may be a service.  You can even break it down more:

  • A health and wellness entrepreneur’s niche market could be very specific, for instance, people who want to lose weight, or people who have diabetes, or people who have high blood pressure.
  • An affiliate marketer for hosting will focus on people who need their website hosted.

The idea is to specify a targeted group of people that you can provide your service or product.

When I first started blogging, everyone told me focus and write to my niche audience/market.  I knew exactly who they were.  At least I thought I knew.  I was into health and wellness, but as always in the beginning of my journey, I only received partial information.

You see, my products were health and wellness products.   The problem was, and I think this is a problem new entrepreneurs face all the time, is that the ‘target’ audience or ‘niche’ market was sooooo huge.

I knew health and wellness but didn’t know I should narrow my target audience down to something reasonable.  That would have been my ‘real’ niche market.

Health and wellness was too vast  a ‘market,’  encompassing many products and many companies and how was I supposed to find my target niche. Photo by Mr. Lightman
Photo by Mr. Lightman

What’s Wrong With This Picture?

Well, I was told ‘go to Twitter’ and follow anyone with ‘health and wellness.’ Or go onto Facebook and join groups related to ‘health and wellness.’   Write articles on your blog about ‘health and wellness.’

Well the only problem was that all of these people on Twitter, Facebook and other social media were all trying to do the same thing.  Attract ‘customers’.

But these  other business entrepreneurs, although in my ‘overall niche were not going to be interested in my products.

In reality, these ‘entrepreneur contacts’ were not in my niche market.  They were my competition, not my ‘specific, targeted audience.’  Hmmmm, tricky uh?

Below are some suggestions from an article called Target the Right Niche in with some very important specifics to identifying  and narrowing down your niche.

1. Its members have similar needs unique to the market segment. You should be able to pinpoint common-denominator needs that differ from the needs of the rest of the market. Of course, these needs must also relate to your offering and industry. For example, attorneys may have unique needs when it comes to document copying, so if you provide copying services, it makes sense to target attorneys specifically.  Geography also plays a role. Market segments can vary dramatically among local, national and global markets, even within the same industry.

2. Your product or service meets these needs better than competing products. Your offering must be more attractive to your niche customers than other products in your industry. Offer compelling reasons to buy your brand that speak directly to special needs. These reasons don’t need to be intrinsic to your product’s features, they can also extend to aspects of your business like customer service.

3. You can market to these prospects economically. To attain a decent ROI on a modest budget, it must be relatively easy to identify and reach your niche audience. Direct mail is a common method of advertising, but your mailing list can make or break you. Find ways to first narrow your list to qualified prospects, then write your message directly to them.

4. The group is large enough to generate the amount of revenue you need to remain profitable. Remember, your niche must provide you enough customers to stay in the black. If it doesn’t make sense fiscally, it doesn’t make sense period.

5. Members aren’t currently being targeted, or they aren’t being targeted as well as you can target them. The best niche is one in which the competition is ineffectual or nonexistent. Find the overlooked niche, not the obvious one.

How Do You Find Your Niche Market?

So here’s what you can do to identify and find your niche market.

  • Take a good look at your ‘product ‘ or ‘service’.  What do you do and what are you offering people?  What people?  Think clearly what group you want to talk to.
  • Define clearly what your niche market is?  For instance for health and wellness, narrow it down to healthy coffee or weight loss or Entrepreneur Coach, Life Coach, Website Building, etc.
  • Identify the specific audience you want to hit. For instance, people who want to lose weight but are diabetic.  Not just people who want weight loss.
  • Identify the target products you want to market within your niche.  My company has many great products, but I had to narrow it down and focus on one or two specifics.
  • Look at #5 above! That’s my favorite – find what’s overlooked and work with it!

So what has been your experience in finding your niche?  Please share how you identified your niche.  Was it easy or hard? What tips do you have to narrow down your niche?  I’m always interested in hearing other’s experiences.




  1. says

    Hey Barbara,

    This is one post that every beginner should look at, and every intermediate that haven’t been getting in of the results they want should pay attention to. When it comes your business, marketing to the right people is vital. The way you do this is through niche marketing.

    A lot of us overlook this and want to market to everything thinking we’re going to miss the boat. But in reality people with this mentality are spreading themselves thin. By focusing on one or two specific products and the people who need and want to, you’re going to get a lot better results. A seed will definitely grow into a nice, sturdy large tree.

    Thanks for sharing!
    sherman smith recently posted…How Are You Selling Your Own Current Lifestyle?My Profile

    • says

      Hi Sherman,

      Yep I agree. This was something that it took me a long time to learn and understand. Although I knew what a niche was, I was trying to market everything that was available to me instead of narrowing it down to specific items. I had much more success when marketing specific items. It made a world of difference.

      Thanks for confirming that what worked for me, will work for everyone. 🙂
      Hope you are well and having a great week-end.
      Barbara Charles recently posted…How To Find Your Niche Market?My Profile

  2. says

    Hey Barbara,

    This can be very helpful for anyone really trying to do this.

    I know when I first learned about niche marketing I wasn’t told to narrow it down as much as I could because trying to target a generic audience is way too wide. You have to go after that specialized niche and try to locate an area that’s not as popular as all the rest so that you can not only benefit a lot more people but help them as well.

    This is a great explanation of exactly how to do that so I think anyone who has any questions about this should definitely read your post.

    Thank you for taking the time to put this together and enjoy your weekend.


    • says

      Hi Adrienne,

      Definitely written for those of us who were in the early learning stages of marketing – what to market, who to market, etc. Interesting thing is now that I truly understand it, I’m thinking about changing my market. 🙂 I actually think that’s kind of funny. It’s not that I need to change it, but I have done what I’ve defined above. Identified a smaller niche, unique and practical and feel a change will monetize my blog better.

      I’ll continue to work my blog here, but once you’ve refined your niche, it’s time to make a change. I’m looking forward to working it. 🙂

      I’m hoping this post helps others.
      Barbara Charles recently posted…How To Find Your Niche Market?My Profile

  3. says

    hi Barbara

    This is a great post and one everyone should read when they are starting their online business. Or offline for that matter.

    When I came online I was in a wellness company. I had the erroneous belief that the everyone was my target. I then did a course where we had to really narrow down our niche. The better you can do that the better it works.

    It makes it easier to write for a narrower niche.

    Excellent advice Barbara.

    Sue Price recently posted…ENV2|Blog BeastMy Profile

    • says

      Hi Sue,

      Yes and it’s very hard to do to narrow down such a wide niches. What I’ve done is just that focuses on one or two specific products. It’s working well, especially internationally. The factors I used to narrow it down were based on product need, society need and wants and international market need (where it’s popular).

      Worked well in terms of target marketing and getting results. It definitely works but something that comes with experience. Not something many beginners will get right away unless they have some guidance on how to focus and find the ‘uniqueness’ in their products.

      Thanks for the support.

    • says

      Hey Sue,

      Definitely hard to break down our niche in the health and wellness industry. But there is so much to explore and I just have to get more creative to define it better. Thank God some our our products are very unique and that gives me a good beginning.

      This will definitely be easier to promote, and since health and welless, overall is so popular, people are always looking for it. Now if I can only come up with the perfect combination!

      Thanks for your input.
      Have a good one,

  4. says

    Hi Barbara,
    Another great piece from you I guess. When we start blog, it’s always tempting to blog about everything in hope that many people will come and read. Most newbie will think that blog about everything is the best way to grab huge traffic. It may work for news website, but they have large number of professional writers behind the website. For smaller blog it is better to narrow the niche and focus on particular topic. It can save our own time and help other people to find great source for particular solution of their specific problem. I believe this is a great way to build relationship that is important in term of online business.

    Thanks for providing this easy to follow guide in finding niche
    Okto recently posted…Top 5 Things to Know About Google HummingbirdMy Profile

    • says

      Hi Okto,

      Thank you my friend for the compliment. I agree it is so tempting to blog about everything. As a matter of fact, that’s what I was told too. 🙂 But I’ve since narrowed that down as well and am in the processing of modifying my blog and moving ‘other’ stuff to another blog. All in the name of refining and defining my niche. Fine tuning so to speak. I never realized how important it really was so now I get to work on these things and I expect great results, saving time and providing better quality and content to my readers.

      Thank you for being a great follower of my posts. I appreciate you for that!
      Have a great week, o.k.?

      Take care,

  5. says

    Hi Barbara,

    This can be very helpful for anyone really trying to focus and build a brand name around a niche.

    You have done a great job of pointing out to some real life examples of how you struggled and how you found your niche. I think everyone who reads your post will benefit from your tips.

    Thank you for taking the time to put this together. Wow! So many blog posts around the same time. I am beginning to admire your energy and passion for writing!

    Kumar Gauraw recently posted…Why Entrepreneurs Need Managed WordPress Hosting ServiceMy Profile

    • says

      Hi Kumar,

      Thanks so much for the compliment! Wow! All in all, some of the best teaching methods are based on our experiences, right? If I can pass on my learning experiences to help others avoid some of the issues and pitfalls, then I am truly happy.

      I appreciate that you think I’ve got energy and passion for writing and that others will benefit from my post. That is the ultimate compliment and means so much to me. That’s amazing and I’m deeply moved because as you said, I have struggled to get where I am and it feels wonderful to be told that it’s all good.

      Thanks so much! 🙂

      Have a great week,

  6. says


    You have done such a wonderful job on this post! When it comes to that word “niche” many can get confused. You explained it so well for the newbies as well as the seasoned marketers.

    I just had to laugh when you were explaining how you joined groups that were all doing the same thing: attracting customers. Oh boy did I run into all that in the beginning too.

    We all have our niche and do have to keep narrowing it down. I’m sure glad you wrote this because it took me such a long time to figure all this stuff out!

    I will pass this on!
    Donna Merrill recently posted…Beginning To BlogMy Profile

    • says

      Me too Donna. Took me forever to figure it out and now have to figure out how to change gears! Ugh! It’s never easy, but blogging has been that kind of learning experience for me.

      Narrowing down that niche is hard work. I’m still trying to figure out how to refine it even more, looking for uniqueness to help narrow it down more.

      Thanks for passing it on…it will help others hopefully.


  7. says

    The narrower the niche the better. Health and wellness is way to broad indeed. I remember learning about those niche markets back in 2008 which back then I had never heard of.

    For example, my personal development is targeted on the subconscious mind which is a much narrower niche than the broad personal development one which could include a thousand sub-niches.

    My writing blog touches also several facets of blogging along the way, but I the main niche is of course writing. Now I think that eventually I’ve got to narrow that niche itself and I have an idea about that.

    My travel blog, is concentrating on France and French food, thus the perfect name I’ve found for it 🙂 when I purchased my domain, the tech guy said it was a great domain name, so now I’ve got to do something big with it, right?

    This is a really great post that should help newbies have a better idea about niches and how important this is .
    Sylviane Nuccio recently posted…What I’ve Learned From My Recent Blog Technical IssuesMy Profile

    • says

      Hi Sylviane,

      Thanks for your explanation and your input. I loved how you broke it down in determining what your niches are. People will get a lot out of that in understanding how to break it down into manageable pieces to help make a decision. Very cool.

      Glad you liked the post and felt is will be useful to others, particularly newbies.

      Thanks so much,

  8. says

    Hi Barbara,

    To be honest I think I have too wide niche. In fact, if you ask me I couldn’t even define it. 🙂 Maybe it could be related to too many things I’m interested in.

    I like your tip about narrowing the niche. It makes sense. Now on my blog I have only two products I promote. Now the problem could be about not targeting the right audience. You said well about following the same people just like me, basically they are my competitions not the prospects. Although it’s good to see what your competitions is up to.

    Thanks Barbara for the great post.

    ~ Dragan
    Dragan Palla recently posted…Freelancing…and Actually Making Money at ItMy Profile

    • says

      Hi Dragan,

      Yes narrowing down your niche and targeting specifics is when we really start to make headway. Understanding that right audience for us is key to success. I was reading a post the other day and the gentleman talked about finding something unique and I tell you that is extremely hard unless you have a very unique product that no one has *ever* seen before. So he focused on a ‘philosophy’ and worked it with this products. I thought it was fascinating!

      Anyway, if you think your niche is too wide its best to sit down and jot down a few things to break it down to a smaller target within the product. So for instance, if you want to sell coffee, it is extremely broad and there are thousands of brands out there. But coffee can be narrowed down to a target niche.

      Coffee is addictive – how about non-addictive coffee? How about people who like healthy coffee? How about people who don’t want the caffiene, etc. You can break each thing down to it’s smallest component to get that target market for whatever it is we are working on.

      If you think your niche is too wide…try it…narrow it down and you can always adjust if necessary. If you try that, please let me know how it goes. 🙂 I’d be interested in what you come up with.

      Take care,

      I was always told to not worry about the competition. I identify that I do have competition, but I don’t worry about them. I also recognize that although some people are my competitors, they too can become my customers
      Barbara Charles recently posted…How To Find Your Niche Market?My Profile

  9. says

    Hi Barbara,

    This is one of the best posts I’ve ever read on this subject, which I think a lot of bloggers struggle with. I know my own “writing” niche is still really too broad and ill-defined, but I’m not actively marketing anything at the moment, so I’m not too worried about it for now. I originally set up my blog intending to use it to promote affiliate products, but my priorities have changed because I’m now focusing on developing my creative writing, ultimately with a view to publishing some fiction on Kindle. Consequently I’m not trying to monetize my blog at the moment – I’m just focusing on developing relationships with other bloggers and building a bit of a community.

    If I were actively trying to sell anything from my blog, I know I’d have to be much more specific in my focus.

    Thanks for the excellent advice you’ve shared in this post, Barbara, which is all the more powerful and authentic for being grounded in your personal experience – great stuff 🙂
    Susan Neal recently posted…A Simple but Powerful Writing Tip From Ricky GervaisMy Profile

    • says

      Hey Sue,

      Thanks for stopping by again. 🙂 Thank you for saying it was one of the best posts you’ve read! OMG! I feel so flattered! 🙂 Writing for Kindle is awesome! I know you will reach your goal. That’s so cool. I also focus on building relationships at this time. I think the other will come as people want to get to know what we do. I’m loving this blogging thing, but finding that right niche when we settle down to do it is really hard. I’m still in the ‘determining’ if this is the right niche mode and I feel it is, but still have doubts.

      I’m still trying to figure out exactly where my bread will be buttered. I’ve got 2 major niches, very different so I need to figure out a focus.

      Anyway, all in time. Not in a big rush. Just working slowly toward the goal. We determine what is important at this moment. You’ve determine writing for your book and creative writing. That’s great and I’m sure you’ll be a success at it.

      Thanks again for the support,

  10. says

    Hi Barbara,

    I remember those days when people would say to find you target market just follow everyone and anyone on Twitter and join as many niche related groups as you can. Boy, you get a real mixed bag of people doing that!

    One thing I like to do that helps me expand my reach is to connect socially with other businesses in my niche. Not necessarily competitors, although our competition can sometimes be an asset, but connect with other sub-groups in your niche.

    For example, if you have a rose growing blog, connect with ‘popular’ flower growing sites. Comment regularly on their posts, tweet, FB and Google+ their content. Help the blog owners get to know and recognize you well. Pretty soon they’ll be mentioning you to their followers and groups. Really work at striking up a close relationship.

    One thing I’ve learned is that it’s a lot about the quality of the people you connect with and not the numbers.

    Have an awesome day Barbara 🙂
    Liz McGee recently posted…Social Marketing Results: A Creative Approach to More Sales & Traffic With Social MediaMy Profile

    • says

      Hey Liz,

      Thanks so much. Fantastic and important advice you’ve added. I also like what you’ve added ‘quality, not quantity’ followers! I like that! I also like your example of connecting to other flower sites as well as your own rose blog! Perfect example for people to *get* it and work on developing better relationships.

      Thanks again for the visit. Appreciate you stopping by. I’ll be by to see you too. Have a great week-end!
      Barbara Charles recently posted…You Know You Are A Blogger When …My Profile

  11. says

    Hi Barbera; This was an excellent post. Wish I had read it several years ago. I found that my niche wasn’t large enough. I am an amusement equipment reseller or broker if you will so i help people sell their new and used amusement, concessions, and confections equipment. I started with carnivals, fun fairs, circuses, amusement parks, family entertainment centers, and party rental companies. However, I have since had to expand to include targeting zoos and aquariums, shopping malls, traders villages, flea markets, pumpkin patches, and other agri tourism businesses. I have also had to extend to go after arcades, boardwalks, laser tag centers, paint ball operations, zip line locations, etc. I have found out there are even some sports stadiums and department stores that have rides or activities that may be listed on my site. So, the key for me is to continue finding new groups that can use the equipment i list. thanks again for the post and take care, max
    Maxwell Ivey recently posted…Just trying to help my friend MarkMy Profile

  12. says


    I think finding a niche market is a very difficult task for many people in many niches.

    You are right. When we start out online we hear over and over to find our niche market and target it. The only question is how do we do this.

    You have nicely identified the problem and offered a solution. Great job.

    I am in the internet marketing/blogging niche which I think is different from a lot of other niches. In this niche we really market to and target people in lots of other niches. Basically anyone blogging or marketing online. We also target and market to people in our own niche. It is a big niche but a different niche than the others.

    I have also been in the health and wellness niche and found that to be much harder to define and target.

    Thanks for great information.

    Dee Ann
    Dee Ann Rice recently posted…See How Easily You Can Get More TrafficMy Profile

    • says

      Hi Dee Ann,

      I agree with everything you’ve said. This niche things is very difficult and frustrating. I think we have to narrow our niche down to something small and compact. A niche can’t be too big and people who are online and not making money, should evaluate if and what to do. Personally, an internet marketing/blogging niche is specifically hard to narrow down. Do you want to help people in your internet marketing company or those who want to come online blogging.

      Unless we have a lot of time, it is very hard to work both those markets. Same in the health and wellness industry which I am in myself. It is vast as a niche and specializing will help us and who we want to focus on.

      Anyway, it can get really hard unless we focus.

      I’m working on that now! 🙂

      Good luck with yours,


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