Network marketing has always been and will be big business as people struggle to make money.
In general, network marketing is about building a team and being compensated for building that team and for selling a product(s).
Most people, in general, are not entrepreneurs and don’t have the energy, knowledge, perseverance or savvy to run a business, no matter what network marketing company you are.
Most people are taught get to your warm market into the business which relates to family and friends.
But guess what: we eventually run out of family and friends who are interested. Then what? Who do you find to join your company?
You don’t just need family and friends! Chances are your family is just like you and knows nothing about business. You need like-minded ‘entrepreneur’ savvy people to build a successful network marketing team.
So Where Do You Look?
It’s no secret that business savvy people and entrepreneurs are on the Internet looking for hits to the website and building relationships to help grow their businesses. Where do you find those people? All over the world and that’s the exciting part!
I’ve done very well internationally in Network Marketing. But even when you find people in another country, how do you figure out how to sign them up, then what?
How do you market, build and train an International Network Marketing team?
Many network marketing companies are expanding, opening up in other countries, including my own. The trouble is, after initial rollout, the people within the MLM have no concept of how to market, then train and produce recruits who can successfully build a network.
When success comes, it comes to a specialized few who may have some contacts within the country. In other words, they get lucky!
Then what unfortunately happens is that that team may fall by the wayside. So here are some things you need to take into consideration to build an International Network Marketing Team
Building An International Network Marketing Team – What Do You Need
- To Develop Interest
First, you must find people of like minds who are interested in your products. Without necessarily mentioning your products, you can go to Twitter, Instagram, Facebook and other social media and start interacting with the masses.
Initial relationship building is the hardest part, but the most rewarding because from there we build trust.
- To Determine A Country and Evaluate Cultural Differences – Don’t skip this ‘cause it’s important!
How do you approach or find someone in another country? My network marketing company is implementing in China. Everyone is excited about it!
Here’s what I did in preparation for international network marketing in a newly opened country for recruiting purposes. The first thing I did was ‘keyword research’ to determine who in China is looking for our products.
I verified that China is interested in health and wellness products, all natural. Great! Health and wellness is a current trend over the whole world. Perfect!
Second I looked up relationship building in China and found something totally fascinating and of great value if you plan to build a team there.
For instance in China, people place a total emphasis on Guanxi, relationship building in China and without it you will not be able to build a business there.
Business building is China is based on relationships, usually family. One article stated “In China many Chinese business people rely almost exclusively on their personal relationships when conducting business.
I came across many such articles describing Guanxi. In addition, Wikipedia describes guanxi as “a personal connection between two people in which one is able to prevail upon another to perform a favor or service.”
Guanxi can also be used to describe a network of contacts which an individual can call upon when something needs to be done, and through which he or she can exert influence on behalf of another.
What Does This Mean For Network Marketing In China
It means that it will take a long time to build relationships with anyone in China. It means, culturally, it may be near impossible for people from the U.S to build an effective team there unless you have close intimate contacts or family within the Chinese society.
According to ‘guanxi’ this is how most business is conducted within that culture. What does it mean for me who is looking to building international teams?
It means China, although a new market for my company, is not an International market I will focus on. Bummer, but necessary information so I’m not spinning my wheels.
- Company and Product Training
Training may be difficult. The distance may prevent adequate, essential training. New recruits must know the products, know about network marketing, and learn the compensation plan adequately enough to provide education and motivation to a recruit.
If your company has online training, you will do well or, as I did, you can create a website with training for your team’s access.
- Time Differences.
The team I built in Papua New Guinea was tough because there is a 14 hour time difference. They are literally a day ahead of us. When we are up, they are ending their day getting ready for bed.
Read how we managed this in my last article How I Grew A Papua New Guinea Network Marketing Team of 300 in 3 Months.
It’s hard, but it’s doable and you must have an on-the-ready support team in both countries to make it work.
- Language barriers
You must have people in your network who speak the language and know the culture. Although I built a successful team in PNG, I learned there are 14 different languages in this country and individual provinces were spread out over what we might consider ‘multiple states!’
I was recently contacted by someone in my MLM company (not on my team) who signed up a recruit in PNG. She was looking for parties/training to help train her people.
She had no clue what she got herself into and no idea how to go about handling the training or recruiting of the people in that country.
No idea about the country, language or people. I have no idea how to help her other than tell her what I did and hope she has a number of supportive people to make it work.
Well, these are all obstacles that can be overcome if you have the perseverance and time to make it happen.
International network marketing can be exciting meeting new people around the world and expanding your network and your network marketing team.
Remember everything you need above and you too can be successful. Have you tried international network marketing?
Tell me of your success and what you did that helped to grow an international team. Over to you.