How To Build An International Network Marketing – Part 1

international-network-marketingJust about everyone has been involved in a network marketing company at some point or time in their life, from Tupperware to Mary Kay to Pampered Chef to Empower Network.

Network marketing has always been and will be big business as people struggle to make money.

In general, network marketing is about building a team and being compensated for building that team and for selling a product(s).

Most people, in general, are not entrepreneurs and don’t have the energy, knowledge, perseverance or savvy to run a business, no matter what network marketing company you are.

Most people are taught get to your warm market into the business which relates to family and friends.

But guess what: we eventually run out of family and friends who are interested. Then what?  Who do you find to join your company?

You don’t just need family and friends! Chances are your family is just like you and knows nothing about business. You need like-minded ‘entrepreneur’ savvy people to build a successful network marketing team.

So Where Do You Look?

It’s no secret that business savvy people and entrepreneurs are on the Internet looking for hits to the website and building relationships to help grow their businesses. Where do you find those people? All over the world and that’s the exciting part!

I’ve done very well internationally  in Network Marketing.  But even when you find people in another country, how do you figure out how to sign them up, then what?

How do you market, build and train an International Network Marketing team?

Many network marketing companies are expanding, opening up in other countries, including my own. The trouble is, after initial rollout, the people within the MLM have no concept of how to market, then train and produce recruits who can successfully build a network.

When success comes, it comes to a specialized few who may have some contacts within the country.  In other words, they get lucky!

Then what unfortunately happens is that that team may fall by the wayside. So here are some things you need to take into consideration to build an International Network Marketing Team

Building An International Network Marketing Team – What Do You Need

  1. To Develop Interest

First, you must find people of like minds who are interested in your products. Without necessarily mentioning your products, you can go to Twitter, Instagram, Facebook and other social media and start interacting with the masses.

Initial relationship building is the hardest part, but the most rewarding because from there we build trust.

  1. To Determine A Country and Evaluate Cultural Differences – Don’t skip this ‘cause it’s important!

How do you approach or find someone in another country? My network marketing company is implementing in China. Everyone is excited about it!

Here’s what I did in preparation for international network marketing in a newly opened country for recruiting purposes. The first thing I did was ‘keyword research’ to determine who in China is looking for our products.

I verified that China is interested in health and wellness products, all natural.  Great!  Health and wellness is a current trend over the whole world. Perfect!

Second I looked up relationship building in China and found something totally fascinating and of great value if you plan to build a team there.

For instance in China, people place a total emphasis on Guanxi, relationship building in China and without it you will not be able to build a business there.

Business building is China is based on relationships, usually family. One article stated “In China many Chinese business people rely almost exclusively on their personal relationships when conducting business.

I came across many such articles describing Guanxi.  In addition, Wikipedia describes guanxi as “a personal connection between two people in which one is able to prevail upon another to perform a favor or service.”

Guanxi can also be used to describe a network of contacts which an individual can call upon when something needs to be done, and through which he or she can exert influence on behalf of another.

What Does This Mean For Network Marketing In China

It means that it will take a long time to build relationships with anyone in China. It means, culturally, it may be near impossible for people from the U.S to build an effective team there unless you have close intimate contacts or family within the Chinese society.

According to ‘guanxi’ this is how most business is conducted within that culture. What does it mean for me who is looking to building international teams?

It means China, although a new market for my company, is not an International market I will focus on.  Bummer, but necessary information so I’m not spinning my wheels.

  1.        Company and Product Training

Training may be difficult.  The distance may prevent adequate, essential training. New recruits must know the products, know about network marketing, and learn the compensation plan adequately enough to provide education and motivation to a recruit.

If your company has online training, you will do well or, as I did, you can create a website with training for your team’s access.

  1.        Time Differences.

The team I built in Papua New Guinea was tough because there is a 14 hour time difference. They are literally a day ahead of us. When we are up, they are ending their day getting ready for bed.

Read how we managed this in my last article How I Grew A Papua New Guinea Network Marketing Team of 300 in 3 Months.

It’s hard, but it’s doable and you must have an on-the-ready support team in both countries to make it work.

  1. Language barriers

You must have people in your network who speak the language and know the culture. Although I built a successful team in PNG, I learned there are 14 different languages in this country and individual provinces were spread out over what we might consider ‘multiple states!’

international-network-marketing-1People still are associated with tribes in PNG speaking specific languages among themselves.

I was recently contacted by someone in my MLM company (not on my team) who signed up a recruit in PNG. She was looking for parties/training to help train her people.

She had no clue what she got herself into and no idea how to go about handling the training or recruiting of the people in that country.

No idea about the country, language or people. I have no idea how to help her other than tell her what I did and hope she has a number of supportive people to make it work.


Well, these are all obstacles that can be overcome if you have the perseverance and time to make it happen.

International network marketing can be exciting meeting new people around the world and expanding your network and your network marketing team.

Remember everything you need above and you too can be successful. Have you tried international network marketing?

Tell me of your success and what you did that helped to grow an international team. Over to you.


  1. says

    Hey Barbara, it’s good to be back here on your blog. 🙂

    Now this is a really cool tips you got down here and I’m sure it will help a whole lotta people.

    How do I know?

    Cause you mentioned some pretty great ways and that too breaking it down bit by bits.

    I have just joined a network marketing company, two of them actually and I need all the understand and the technical know how’s to horn my knowledge of the game and how to be able to recruit new members.

    Thanks for sharing and have just enlisted this post on my Friday Roundup post.


    • says

      Hi Sam,

      First, congratulations on joining a network marketing company. Second thought is it may be hard to manage two network marketing companies at the same time. Also, check to make sure that there is not a ‘conflict of interest’ between the two companies. I’ve heard of that before.

      If you’re planning to just work the businesses in your country, some of my tips will help. Education yourself about the products, your comp plan and then you need to find people who are interested in your products. You need to be able to speak to your company and products with confidence as well. Let people know you are an expert in what you are presentinng. See what is the need for those products in your country? Those are just a few things when working in network marketing.

      If you have any questions, please let me know.

  2. says

    Hi Barbara,

    Great post indeed.;)

    In my previous days I always try to know how can I connect with people of other country?
    Is there any good way to communicate? Is language matter?

    There were many question crossed my mind. We all need to spread our business world wide.
    Having connections with people of other countries is the first thing we need to do.
    If we have a good international circle then it would be easy for us to spread our ideas among them.

    It’s great to read this post.

    Hope you are enjoying this weekend.:)

    Ravi Chahar recently posted…10 Things To Do Before Changing Your WordPress ThemeMy Profile

  3. says

    +++++++++++++++Awesome Barbara!

    300 members in just 90 days! I smell a boot camp or a $497 dollar how to
    digital course and one on one training in your future!LOL!

    Seriously, that is awesome! And many of the management issues you raised, never
    would have even occurred to a novice such as myself.

    Trying to do micro management internationally has got to be quite a challenge! And you managed to not only pull it off, but pull off successfully!

    That is very impressive for sure! Thanks for sharing!
    Mark recently posted…So Why Do Some Call It Economic Recession While Others Call It Opportunity!My Profile

    • says

      Hi Mark,

      Thanks so much. It was a handful, a headful, and very challenging, but very rewarding! Hummm. You gave me an idea about a course, but everyone trys to do that. We’ll see. I’ll give it some thought. Great idea though!

      I think the management issues are things that people just don’t think about in general. Training is always an issue and needs to be addressed and it is micro management to be sure until everything is in place and set up. But it is very rewarding as well financially and emotionally to help others get started and be successful.

      Again, thanks for your support. If you need any questions answers or I can help you in any way (since you’re a network marketer), please let me know.

  4. says

    Hey Barbara,

    I applaud you for what you’ve been able to do in your network marketing company and I’m glad that you’re putting this information out there to help others realize they can do the same.

    As I have been in a few opportunities myself and shared my dislike with you, it has a lot to do with the individual training we usually don’t get. The problem with these companies is that they teach people how to preach just about the products without the relationships behind it and we know how important that can be.

    Just like the people who reached out to you just wanted help and advice. We all need to be there for them and help them in any way you can instead of most being told just send them off to their uplines and don’t bother with them.

    Now I’m not in network marketing any long and of course not building a team so you’re the one with all the great advice on this subject. So anyone wanting to do this in their organization I think they need to list to Barbara. She’s done it and had huge success.

    Great share my dear and you enjoy your week okay.

    Adrienne recently posted…The Seven Deadly Sins Of A Selfish WebsiteMy Profile

    • says

      Hey Adrienne,

      Thanks for the kudos. 🙂 Yep, I’ve been lucky enough to have been in a few network marketing companies and although not as much success in the earlier ones, I had great leaders who really cared about their team and put effort, time and money into success. I think that’s where I learned from. The first company that I joined, the team leaders, not only invested their time, but their money (they paid for a trip for me to Las Vegas to a convention). They saw my motivation and drive and felt it was worth it. They did not tell us and send us out; they participated actively in helping us. I’ve been blessed that way which drives me in a different way now.

      And as you noted, training is everything – less we don’t succeed. Thanks for the kudos. 🙂 I appreciate it. Hopefully, I can teach people about network marketing success and try to take away the negative reputation it has because there are regular everyday successful people out there. What people also need to realize is that network marketing success could come and go, with the economy, with the company, etc. We sometimes have to go with the flow as well in order to retain that success. Something a lot of people don’t understand.

      Anyway, thanks again for the kudos. I hope you’re doing well.
      Talk soon.

    • says

      Thanks Okto.

      It is stretching beyond our imagination that makes us successful, as well as perseverance and time as you noted. Without reaching outside our comfort zone, we stay at the same place forever and ‘success’ is a star we can never reach.

      You have a blessed week too! Enjoy!

  5. says


    I commend you on this valuable information you have shared on building an International Network.

    You have done so well in the past with your network in PNG. That 14 hour difference, language and cultural understanding. I just had to laugh when you mentioned that someone in that company wanted them to do parties!!!

    You have to understand so much when dealing with other countries. Now you are hitting the market in China. Oh boy…you are doing so much homework and I know it will pay off.

    You are rock’n girl! Cheers to your success!

    donna merrill recently posted…Why Is Google Like My Ex?My Profile

    • says

      Hi Donna,

      Thanks so much for your encouragement. You know how it’s been. It’s definitely challenging with all the difficulties of being in another country but it’s also been rewarding. Loving meeting new people and learning new cultures have been a blessing as well as a curse. A curse because sometimes you don’t understand culture and make big faux pas, but you can always apologize for ‘stupidity’ LOL! I’ve done it many times! 🙂

      Anyway, thanks for the support. You have been there for me when I was going through. Take care,
      Barbara Charles recently posted…How To Build An International Network Marketing Team – Part 2My Profile

  6. says

    Hi Barbara,

    Great Post Barbara from your own experience with Network Marketing.

    I am also in Network Marketing but I admit I haven’t any success with it so far but still I didn’t quit and not planning to and I want to work it the smart way as you did and this information is for sure helpful. Finding where our company extend their services and look for the interest of those people and connecting with them is a great idea.

    I look forward to read the other parts which you will post and put a plan of action and do this and I am so glad to know that you are a successful network marketer and I will sure keep you as the go-to person in mind.

    Thanks Barbara for sharing your experience and extending your help. Have a great weekend ahead.

    Be Blessed,

    Neamat Tawadrous recently posted…5 Benefits To The Power Of Humility In Leadership!My Profile

    • says

      Hi Neamat,

      Hope you’ve had a great week-end. 🙂 Yes it’s difficult to build a team. That is no doubt. That’s why it’s got to be the right company (for you) and we need the right tools. Problem is, many people don’t talk about how to be a successful network marketer. Network marketing is a taboo word! It is always under criticism and being critiqued when it’s not the industry, its the people. Network marketing gets a bad rap. I want to change that. People need to hear about the every day person who may not be a millionaire, or big name network marketer, but works regular and is successful as a regular person.

      Definitely, reach out to me if you have questions. We need a team of successful network marketers no matter the company so that we can all help each other be successful.

      Have a blessed week.

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