Happy New Year all. I’m excited about 2014 because there is so much to look forward to. My biggest goal for 2014 is to make my blog better and provide my readers with valuable information to help you get readers to your blog.
I typically write about business, motivation and inspiration and I get a decent amount of visitors and comments and I’m pleased with the results. However, everyone wants to get more visitors, more comments and more interaction.
The big question though was what I need to do to meet those goals? What specific actions do I need to take. Here’s what I came up with.
Provide Great Content
Most of you already know this and have heard it over and over again, however, it’s worth saying one more time because we should always evaluate what we write and determine if it’s pertinent to the reader and if it provides relevant, current and valuable information.
This serves as a reminder that we just can’t get lackluster in providing our information. Beginner bloggers too need to understand how important it is. If you provide great info, readers will come back over and over again.
I recently wrote a post that received 1.5K shares on Facebook. I was amazed as the post was my own emotional response to an event that happened in my life and I chose to write about it.
The post was something I needed to get out, therapeutic in nature for me, but also a way to motivate people to live life to the fullest in life, something we all should do in 2014. 🙂
I didn’t expect to get 1.5K shares on Facebook and I was shocked when I saw it! That’s never happened to me before and I was amazed! It made me think, of course, how do I do that again?
What did I do that was different that time from other posts?
Well, in talking to a friend, she broke it down for me. Sonja Winland, Marketing Manager, simply stated I had evoked an emotional response. What a revelation!
People related to what had happened and how I felt and responded in kind.
It means that somehow you ‘touch’ your audience either with feeling, emotion, experience or life revelations.
The reader feels a real connection with the topic, the content and then with you, the writer. End result – you will get responses. You will get shares and you will get comments.
O.K., get your mind out the gutter! Have you ever wondered how some bloggers get hundreds of comments on their posts?
Adrienne Smith is one of the best bloggers and gets hundreds of comments on each of her posts. Adrienne simply talks to us as if we’re right there in the room with her and tells her own personal stories regarding her own journey.
She shares her experiences and her solutions and typically gets 100 to 150 or more comments regularly on her blog.
People actually are in competition with each other to be the first person to leave a comment on her blog when she posts!
Kinda funny, but shows you how very popular she is and all because she too, evokes an emotional response from her readers by sharing her experiences and solutions.
Harleena Singh is also a phenomenal blogger that’s normally gets over 100 comments and crazy shares on Facebook, Twitter, etc.
There are so many others I could mention, but the point is, these ladies know how to ‘touch’ the reader and ‘evoke an emotional response’ to get people to come back to their blogs, regularly.
When we learn how to get readers to your blog, we will be successful bloggers for 2014!
I want to thank Sonja Winland for her advice and insight.
Cater To Your Niche
My post that received 1.5K shares on Facebook was not written for business, but it was written to a specific target audience, my line dance community…a large community of people I socialize with in person and in social media across the U.S.
I wrote about a tragic event of one of our own, how I felt and how it related to our close knit community and how we should call on each other for support and learn to live life to the fullest because life is just too short. People who knew me, responded.
So for this year as you think of your topics, remember to write each blog post to meet the following criteria:
- Write to the reader. Grab a reader’s attention as it pertains to them. That means our topics/headers must be interesting enough to keep them engaged.
- Share your experiences; what you’ve learned and what you’ve earned
- KISS – Keep It Simple Silly. Create information in simple, easy to understand, easy to relate text. Don’t make it complicated. Break it down so that anyone beginner or experienced can ‘get it.’
You can appeal to all levels of your niche. It will make a difference in ‘how’ you ‘touch’ your audience and that is the key to your success.
Go for 2014, I will follow these suggestions to get more readers to my blog, more comments, more interaction. What do you think about this? What do you plan for 2014? Please share so that we may all learn together.