How To Evoke An Emotional Response To Get Readers To Your Blog

Happy New Year all.  I’m excited about 2014  because there is so much to look forward to.  My biggest goal for 2014 is to make my blog better and provide my readers with valuable information to help you get readers to your blog.

I typically write about business, motivation and inspiration and I  get a decent amount of visitors and comments and I’m pleased with the results. However, everyone wants to get more visitors, more comments and more interaction.

The big question though was what I need to do to meet those goals? What specific actions do I need to take.  Here’s what I came up with.

Provide Great Content

Most of you  already know this and have heard it over and over again, however, it’s worth saying one more time because we should always evaluate what we write and determine if it’s pertinent to the reader and if it provides relevant, current and valuable information.

This serves as a reminder that we just can’t get lackluster in providing our information.   Beginner bloggers too need to understand how important it is.   If you provide great info, readers will come back over and over again.

ID-10081635Evoke An Emotional Response

I recently wrote a post that received 1.5K shares on Facebook.  I was amazed as the post was my own emotional response to an event that happened in my life and I chose to write about it.

The post was something I needed to get out, therapeutic in nature for me, but also a way to motivate people to live life to the fullest in life, something we all should do in 2014.  🙂

I didn’t expect to get 1.5K shares on Facebook and I was shocked when I saw it! That’s never happened to me before and I was amazed!  It made me think, of course, how do I do that again?

What did I do that was different that time from other posts?

Well, in talking to a friend, she broke it down for me.   Sonja Winland, Marketing Manager, simply stated I had evoked an emotional response.  What a revelation!

People related to what had happened and how I felt and responded in kind.

It means that somehow you ‘touch’ your audience either with feeling, emotion, experience or life revelations.

The reader feels a real connection with the topic, the content and then with you, the writer.  End result – you will get responses.  You will get shares and you will get comments.

ID-10028404Get In Bed With The Reader

O.K., get your mind out the gutter! Smile    Have you ever wondered how some bloggers get hundreds of comments on their posts?

Adrienne Smith is one of the best bloggers and gets hundreds of comments on each of her posts.  Adrienne simply talks to us as if we’re right there in the room with her and tells her own personal stories regarding her own journey.

She shares her experiences and her solutions and typically gets  100 to 150 or more comments regularly on her blog.

People actually are in competition with each other to be the first person to leave a comment on her blog when she posts!

Kinda funny, but shows you how very popular she is and all because she too, evokes an emotional response from her readers by sharing her experiences and solutions.

Harleena Singh  is also a phenomenal blogger that’s normally gets over 100 comments and crazy shares on Facebook, Twitter, etc.

There are so many others I could mention, but the point is, these ladies know how to ‘touch’ the reader and ‘evoke an emotional response’ to get people to come back to their blogs, regularly.

When we learn how to get readers to your blog, we will be successful bloggers for 2014!

I want to thank Sonja Winland for her advice and insight.

Cater To Your Niche

My post that received 1.5K shares on Facebook was not written for business, but it was written to  a specific target audience, my line dance community…a large community of people I socialize with in person and in social media across the U.S.

I wrote about a tragic event of one of our own, how I felt and how it related to our close knit community and how we should call on each other for support and learn to live life to the fullest because life is just too short.  People who knew me, responded.

So for this year as you think of your topics, remember to write each blog post to meet the following criteria:

  • Write to the reader.  Grab a reader’s attention as it pertains to them.   That means our topics/headers must be interesting enough to keep them engaged.
  • Share your experiences; what you’ve learned and what you’ve earned
  • KISS – Keep It Simple Silly. Create information in simple, easy to understand, easy to relate text.  Don’t make it complicated.  Break it down so that anyone beginner or experienced can ‘get it.’

You can appeal to all levels of your niche.  It will make a difference in ‘how’ you ‘touch’ your audience and that is the key to your success.

Go for 2014, I will follow these suggestions to get more readers to my blog, more comments, more interaction.  What do you think about this?  What do you plan for 2014?   Please share so that we may all learn together.

God Bless and Have a Great Year!

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Comments

  1. says

    Hi Barbara,

    I like the KISS – Keep It Simple Silly! The more complicated stuff we write, the more our readers start to get distracted. Less is more so they say!

    I can’t believe the numbers you received on that Facebook Post! I remember that one. What a great lesson you got from that and thanks for sharing it.

    When it comes to Adrienne’s blog, I know we all try to be first lol. I know she puts it out early in the morning, so I never make it on time ha ha. Yes, when Adrienne writes, you can actually hear her voice – and I love that Texas Twang! That’s why she gets so many comments. She writes to you.

    Evoking an emotional response always is a big hit! I’m going to keep this in mind Barbara. I think I’ll start playing with it. Thanks so much for the enlightenment. I do appreciate you!

    Keep Dancing,
    -Donna
    Donna Merrill recently posted…3 Lies Blogging Gurus Will Tell YouMy Profile

    • says

      Hi Donna,

      I think you are already very good at evoking an emotional response. I think you do so without working at it 🙂 You just naturally do what we have to work at probably because of your empathy with others, just like Adrienne. And yes, we do ‘hear’ that Texas drawl even in her writing. Too funny! I can’t get to that first post either Donna – waaaay to early for me! LOL!

      I was impressed with the number of shares I got and I want to try to do that again and again. I hope to work on my next and try the same thing.

      Anyway, happy new year and I hope to see you on Thursday.

      Take care and God Bless,
      Barbara

  2. says

    The most popular posts of my blog have been about my personal experiences and the lessons I’ve learned from them. People really enjoy relating to the information that they are reading. If they can see themselves in your post, then you’ve got them hooked.

    I try (in most cases) to add a personal story to each of my posts. This helps add that relatable element, but also gives personal information about myself. I’m a member of Toastmasters, and also use personal stories in my speeches & presentations. But, it’s often difficult to come up with stories on the fly, so I try to get into the habit of writing down stories as they come to mind. So, I have a journal of stories, that I can go back to to use for blog posts and presentations!

    Thanks for the post! Definitely keeps me thinking about how to improve my content! Have a good one!
    Jennifer Kennedy recently posted…5 Ways to Communicate in an Online CourseMy Profile

    • says

      Hi Jennifer,

      What an excellent idea to always include a personal story in your speeches and presentations. I love that you jot down your stories as they come to mind. I was doing that for a while and I had a zillion pieces of paper around 🙂 and finally just started documenting them in Notes in my phone.

      I think I’ve stopped for a while, but you’ve reminded me that I used to do this and that’s a great thing. Thanks for the reminder.

      Happy New Year,
      Barbara

  3. says

    Hey Barbara,

    You are so right about the personal experiences and how they will get much more attention than anything else. Now I know that I get quite a number of comments on my posts but when I write about something more personal it’s like they double.

    When I wrote about the birthday from hell the comments just kept pouring in and they still pour in today. Like the tragedy that happened with your line dance community couple, the death of someone close just hits home with everyone. We’ve all lost loved ones and it’s dang hard to deal with at times so I know on the social sites those do seem to get a lot of attention because people do truly care.

    Thank you for using me as an example and it’s funny how this all came about. I think when we all just relax and share part of us in our posts, more and more people will start to be able to related and connect with our experiences and that’s how loyal readers are formed.

    Thank you for this post and I have no doubt you’ll do well this year. Thanks again for the mention and you have a wonderful week.

    ~Adrienne
    Adrienne recently posted…Where To Find Great Content Topic IdeasMy Profile

    • says

      Hi Adrienne,
      I think you hit the nail on the head. It really is about relaxing and sharing ourselves with our readers. Be it good or bad news when we bare our soul, people respond.

      Had to use you as the relationship queen and my hero! 🙂 You are the best.

      Talk to you soon,
      Barbara

  4. says

    Hello Barbara,

    What amazing results to see from a post. I would have been doing the happy dance myself then scratching my head and wondering how the heck did I do that and how do I do it again :).

    I love the advice you shared especially the KISS…that is so true. I don’t put it the way you do but I do try to keep my posts fun and informative.

    Evoking an emotional response. I need to work on that one myself.

    Thanks for this post Barbara! Happy New Year to you. May it be a prosperous one for ya!

    • says

      Hi Corina,

      It’s definitely something I learned from that post I just didn’t know how to put it to words until Sonia told me. I did the happy dance after the shock wore off! Went to my blog and almost fell of the bed. Now I want to do it again and I will be working on that emotional response and how to do it consistently.

      I softened the KISS (we all know what it really means LOL!) But the premise is correct. We keep it as simple as possible and people will definitely come back for more and more.

      Happy New Year to you too. Good to see you back.
      Talk soon,
      Barbara

  5. says

    Hey Barbara,

    Me and you are on the same page for this year! The best way to really get a lot of shares is to evoke emotional responses from your reader. Although for you it wasn’t the best event to do that, you did see some great results from it.

    When you can show your readers that you are human and that you have emotions as well as they do, then you can definitely relate better. Yes we can talk about tools and strategies all day, but the real connection is showing your readers how you are like them. This is why it’s so important to build rapport and those relationships with your readers. Having that emotional connection says a lot!

    Adrienne and Harleena are definitely great examples! I tell you, when I grow up I want to be like them when it comes to blogging LOL… But you know Barbara I know that we’ll get there because we have the right mindset! Thanks for sharing!
    Sherman Smith recently posted…What’s The Difference Between Manipulation And Persuasion?My Profile

    • says

      Hey Sherman,

      This definitely seems to be a topic that all bloggers need to know, old and new – it is important to learn. Some don’t listen though or really understand it until you experience it for yourself. I got that experience and it feels awesome – like a lightbulb went off!

      I know I’ve even written about being yourself, but I guess I never put all of it into action until this post.

      You’re right…we’ll both have to reach down deep inside and pull that ‘thing’ out every time we write a post to stay connected to our readers and to show our heart and soul.

      I want to be like them too (LOL!) when I grow up. Then I know we would have arrived. Let’s make it a goal for 2014!
      Talk soon Sherman. Have a good week!

      Barbara

  6. says

    I loved this post. I remember this conversation and you hit it on the nail with this post. One problem I think people dig themselves into is trying to replicate the same success and end up “reaching” instead of it actually happening. You had no expectations other than to tell your story and help someone else going through it and it hit a nerve. Writing from the heart is so hard and I went through this in the beginning. I spent too much time looking at everyone else, instead of myself. Write with no expectations. Write because you love the topic. Write because it matters to you and everyone else will get to hear your story. Bravo Barbara!

    • says

      Hi Sonia,

      Thanks so much. I’ll never forget that conversation, my friend. 🙂 It clicked on the lightbulb for me and what you said made so much sense as is your information in this comment. I don’t want to ‘reach’ to hit that ‘perfect place’ again. I want to keep doing it and you just gave me the hint since I didn’t know how to do it again.

      I love the ‘write with no expectations (sounds like Adrienne Smith) and because we love the topic. So many people write because they have nothing else to write about and it shows when we write something ‘just to talk about something….just to get that blog post out.’ I know I’ve done it.

      But now, Sonia, thanks you to you…I get it and I will try to stay on that vein from now on. No doubt though, it is challenging and I’ll need to work with on it. 🙂 That one article has been shared (even off the Internet) and is being read at Connie and Herman’s tribute this week-end.

      Thanks again for your inspiration and your wisdom. Your simple words taught me a valuable lesson and I thank you for that and for being my friend. 🙂
      Much love! <3
      Talk to you very soon,
      Barbara

  7. says

    Hi Barbara

    I went and read the post you referred to and I can see what sharing and the reminders we all need from time to time to quit taking things for granted and to seriously. We are all busy with our lives trying to accomplish this or that but we sometimes get pulled back by a tragedy as to what we should appreciate.

    Leaving ourselves open for others to see shows that we have soul just like anyone else and I really feel that is what it takes for me to show an interest in what others write. Human nature to want to make sure others are just as vulnerable we are. Great posts.

    Mary

    • says

      Hi Mary,

      Thank you. You are so right.Love that you mentioned ‘seeing the soul’ and that is what others see when others write and people give an emotional response and feedback. It is definitely a clue as to how we can get others to read our posts. Vulnerability is an interesting aspect of life and helps when others feel connected. Makes readers come back for more and more.

      Hope you are well and having a great year. Haven’t seen you for a while. Have a great one.
      God Bless,
      Barbara

  8. says

    Hi Barbara,

    First off, I wanted to say that blog contents should get better and better this year, because it seems that everybody is thriving for ever better and greater content which is going to put the bar higher for everyone.

    I think that the more personable we are the more chances we have to get lots of interactions on our blog, but yet again that not the only thing. There’s of course the quality of content, yet again that’s not the only thing either. There are so many factors.

    In the end, I agree there that the emotional factor is really important, and I’ve brought that up many times in my writing.

    All in all I’m still studying and trying to understand what makes people tick for a while now. For the most part, it’s still a mystery to be truthful, but we can always go with what we do know for now 🙂

    Thank you for this great topic.
    Sylviane Nuccio recently posted…How To Write An Effective Guest Post Pitch To Get Positive ResponsesMy Profile

    • says

      Hi Sylviane,

      You’re right. It’s so hard to hit that right combination of pieces that make a phenomenal posts and it’s amazing to me that some people get the right formula and get it right all that time. That’s an amazing thing. As you said, there are so many factors, it’s hard to put it all down to one or two or three things.

      We’re all learning that’s for sure and you’re right – I think the bar is being set higher and higher and that’s a good thing.

      Thanks for your valuable thoughts. Truth is hard and we all have to learn how to make this thing work and how people tick. Love that!
      See you later,
      Barbara

  9. says

    Hi Barbara,
    You are so right about the “emotional response” thing. Not sure who shared about a post a couple months ago on a wordpress.com blog by a newly wed couple who shared their story of being fearful of marriage after decades of being in love with each other. The gentleman shared how his dad said one sentence and it changed everything for him, removed those fears from his mind!

    That post, took that website overnight from just an average blog to become one of the most visited blogs. It was all over the web and got millions of views and 5000+ comments. Yes, emotional response is the best response to evoke!

    All the other points are very valuable as well. Thank you for this awesome post!

    Regards,
    Kumar
    Kumar Gauraw recently posted…Why I Moved Out Of WP Engine To Have My Own Hosting ServerMy Profile

    • says

      Hi Kumar,

      Very nice. I wish I could have read that post. I’m looking now at posts in a whole new light, gauging the emotional response as opposed to the ‘educational’ response. Interesting. I’m fascinated by it so want to explore it more. If you get a chance, please send me the link via our Blog Group on FB. I’d love to read it.

      Thanks again for visiting and your support.
      Regards,
      Barbara

  10. says

    I think you hit the nail on the head with this one… at least you hit me on the head with it! I have heard this advice before but you are correct, we can never hear it enough. Get emotional, get in touch, write from within!

    • says

      Thanks Greg for visiting my post and for your support. It is the best way to get readers to us. Tell the truth, speak from the heart and provide emotional sympathy and we’ve done a good job.

      See you soon.
      Barbara

  11. says

    Hi barbara,

    I recently read on Vijesh’s blog and he wrote on 8 tips to get readers interested on your blog content, and his post coincides with yours.

    Sharing emotional, real life issues tend to get readers from all niches to comment and read your posts. Interestingly, sharing other people’s success secret will help bring torrent of readers to one’s blog.

    Adrienne Smith and Harlenna are not of this world, they are just too good when it comes to online relationships with readers; I aim to become like them.

    Thanks for sharing, I’m embracing this technique to increase my reader’s base.
    James recently posted…How to get links to your website the Google wayMy Profile

  12. says

    Hi Barbara,

    Congratulations on the 1.5k post 🙂 What a great achievement and it’s also great that you evaluated what made it work and then will work to emulate that success. Evoking emotions in people is the best way to build lasting relationships I am sure of that.

    I try to do that with humour and honesty and just being real when i speak to my audience.

    Great blog, I look forward to reading more of your great content.

    Beth 🙂

    • says

      Hi Beth,

      Thanks so much for stopping by and that’s for the congrats. It was a great achievement and now I have to duplicate. However, finding it is not that easy. Finding topics that draw an emotional response in the world of online marketing is not always easy, that’s for sure.

      I like your suggestions as well – humour and honesty will always draw an emotional response from people. That’s a great advice as well. Thanks for sharing.

      Have a great week.
      Barbara

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