As I was responding to a comment the other day, someone mentioned that they had to research their blog post before they started writing.
I’ve heard this many times and I’ve never thought to respond to it, but when I saw it today I realized that I don’t research my posts.
One of the things I keep reading from various authors is that bloggers should research topics thoroughly before writing a post, particular to newbies who are coming online.
Now, well that may be a good idea, but I find that I don’t do that.
I may look up something that may pertain to my post. I may need some numerical data or statistics or a quote or info from another blog. I will look for facts. I always want my facts to be straight and you will as well.
Or maybe you’re writing a post on a new product to describe how something works, etc. You will need to do research, for sure.
But what I realize is that many people spend hours researching information and jotting down notes and documenting the facts prior to actually starting to write. No wonder we don’t have enough time during the day to write!
It’s probably an excellent idea if you’re coming online to blog for the first time. There is a learning curve. I was told the same thing and I did do research before writing when I first came online.
One problem though with this. My blog was b-ooor-ring ! Yep, sad but true! Reading just the facts on a blog can be pretty boring, unless it’s a technical blog.
However, if you are branding yourself and trying to get people to your website and build relationships with them, you need to have a few more things in your post, even if you are an excellent writer with all the ‘T’s crossed and ‘I’s’ dotted.
Even if there are perfect sentences, perfect information, perfect content – your blog posts needs to be interesting and provide information to keep our reader entertained.
Since blogging is time consuming, you want to be more efficient in your blog writing. Spending hours of time on research for your blog post, may not be the best use of your time.
So here are 4 tips to help you write better, use your time more efficiently and have a better blog.
1. Just The Facts Mam!
(old movie series….sorry I digress! 🙂 You do need the facts. Make sure your information is correct, whatever your topic. Just try to be efficient in the use of your time when researching the topic.
I don’t believe we have to spend hours of time researching whatever we plan to write especially when we have an interesting topic or we are passionate about the topic.
2. Write From The Heart
I realized the most important thing for me is that I write from the heart. I don’t really research.
Research is not so critical to me unless I’m writing something technical or a ‘go to’ or a ‘how to do’ blog and even then, I put my personality into the post to give it character.
Give examples that you can relate to or that someone else can relate to. Share personal info that you can incorporate into the story. Show who you are no matter what you topic.
Even when I’m writing a ‘how to’,’ I put my heart and my personality into the post. Makes you human. Tell a story and like it to the topic.
Write about things you care about and the writing will come easy. If you have to force it, research it in depth, analyze it and document it before you start writing, sometimes those articles come out stuffy and boring (I know ‘cause my initial posts were like that!)
3. Write With Personality
Give your blog a personality! It can be related to your niche or to your personality itself. What would you imagine to be the personality of your blog? For instance, is it a place where people can just come for information or inspiration.
If you have an inspirational blog, your posts should motivatate and inspire. Your blog post should inspire and be creative and intuitive giving encouragement and support for those who are interested in the topic. If you have a technical blog, it should have technical info, but don’t forget to add your own style and personality into it.
Your blog post should be more than spouting the facts you’ve gathered from a book, the Internet or some other source.
4. What’s In It For Me?
The point of all this was for me -, ‘lesson learned.’ It was too time consuming to continue doing extensive research to write a blog.
It took too long and I didn’t have time for that. But at the same time, I needed to keep my audience engaged and active on my blog. So I switched my approach.
Writing should come naturally flowing out when it’s a subject close to your heart.
Are You Up For A Challenge?
So what do you do? Do you research for hours before you write?
I’d like to issue you a challenge? Just Try it! Write a post using the tips above and see if it’s easier to write and if people like it.
Select a topic that you’re already interested in and just write about it. Let it flow from the heart with personality and see what happens!
Let me know too. I’d be curious how you feel afterwards and how your audience accepts it.
Good luck. Looking forward to hearing your opinions on this too as well.