Defining Your Blogging Goals

connor Connor Janzen: Guest Blogger

I am pleased as punch to have Connor Janzen as my guest blogger. I came across one of Connor’s post and loved it, and as a matter of fact, I read 3-4 posts before I was done and immediately decided I needed to have him as a guest on my blog! He graciously accepted to which he has my sincere thanks.

Author Bio: Connor is a college student studying architecture at the University of Kansas. He is involved as a leading member of Open World, a cause attempting to aid schools internationally, and is a part-time social media and web development enthusiast. Feel free to check out his website, or follow him on Twitter!

Defining Your Blogging Goals

Blogging goals are a vastly important aspect of growth as a content curator, whether it’s in internet marketing or for personal use. It’s tough when you know you want to start a blog, but there are so many options – so many possibilities. It’s no simple task to narrow these possibilities down.

In reality, it’s not easy for a reason. Defining your blogging goals does become more familiar, but each time you start over it’s a routine that cannot be avoided. It’s essential, though, to creating a successful strategy for your new blog.

The more you work towards making a better product, the more whole your ideas will become. That’s why we’re going to discuss the kind of growth that happens when you get through planning your blog and how much more growth will occur as you continue to realize your vision.

What’s the Purpose?

An early folly in for most bloggers is having fantastic ambition, but no way to define their blogging goals.

For a blog to be successful it must have unique purpose, and it must have a niche that delivers content to a group who wants to read it. One of the biggest issues we are able to isolate in the early blogging routine is that many people struggle in differentiating their materials from more competitive and successful blogs that already exist.

You’re setting yourself up for a rough time if you don’t address this issue early on. That’s why it’s one of the most important blogging goals that exists. What’s the purpose, and why doesn’t it matter?

Ask Yourself Questions

Defining what you want to do as a blogger is done more easily if you ask yourself pertinent content questions.

  • What do I want to write about?
  • Who is it for?
  • How useful will it be?
  • Will it be unique enough to succeed?

Find Your Personality

After asking yourself these questions, you can start to isolate ways that make your blog a useful experience for its users. Don’t let those questions scare you, either. It’s not about coming up with completely fresh and unprecedented ideas.

It’s about finding your personality as a blogger. People will return and subscribe to your updates because they want your take, and these are the visitor conversions that matter.

Evaluate As You Go

You have to get started eventually. Sitting on ideas for too long won’t let you discover how to present them. In this case, after you have defined your purpose enough to begin publishing content, you are ready to evaluate your ideas and consider ways to improve.

One of the best things about being a blogger is the growth you experience as you learn new things. It’s evident, and the satisfaction of success can’t quite be compared to anything else. This makes the time you take evaluating your approach incredibly valuable.

Watch for Progress

The most important of aspect of evaluation comes from understanding where you’re making improvements as a creator of content. It can be frustrating when you’re not getting immediate results, but starting with the negatives doesn’t motivate you.

Look for your successes and build your strategy to amplify them. Once you’ve achieved some level of improvement, you can then focus on your weak areas. It’s all about reinforcement of the idea that your goals are attainable and that progress is imminent.

Set New Blogging Goals

Trying something new or brave is nearly always rewarded. You should make it a point to set new blogging goals each month, and approach issues you’ve stayed away from previously. Try to learn about a new topic and share what you’ve learned with your readers, or dig deep for areas of expertise you’ve never written on before.

I often find myself thinking about new writing topics that I never even considered before. In that moment, though, I always ask why I didn’t think to write on that issue before. All it takes is a little thinking and creativity, which only improves with time.

Create Strategies and Routines

The final consideration I want to make is with regard to how blogging goals can be translated into strategy and routine.

The reason for this is that it can become overwhelming to have so many goals and little direction. After you’ve defined the purpose of your blog, begun putting content out and evaluating ways to improve, you can begin putting your blogging goals to work for you.

Let your goals become a reflection of how often you want to post, the length of the content and ways to engage the audience. When people read your blog they will return for very specific reasons. If you post often, you might be a go-to source for frequent and useful material. If you take more time and make more in-depth content, however, you will have an audience who visits for that reason, too.

You can decide many of these aspects of your blog simply by creating a basic routine. Posting every day of the week is a good idea if you can manage it, but not everyone is interested in doing that – especially at the beginning. You have to find a balance between stepping out of your comfort zone and working within a schedule you can maintain.

In this way, it’s incredibly important to make decisions about these factors in order to create better chances of success.

My Challenge For You

Either today or tomorrow I challenge you to do something differently on your blog. Whether you’re strategizing a new website, or working on an existing project, don’t be afraid to use a productive mentality.

This mentality will promote your ability to create success online, and it will reflect in your efforts across the board. Defining the purpose, evaluating the content and creating strategy will round out your effort and solidify its foundation. Only from there can you build a truly rewarding blog – one from which others will begin to learn and emulate.

Got questions or comments about this particular issue? Perhaps your own blogging tips to share? I’d love to hear them in the comments below.

I also want to take this opportunity to thank Barbara Charles for allowing me to share my thoughts with you today. My home is over at Janzen Web Dynamics where I write on issues like blogging, social media and WordPress strategy. Hope to see you there, and happy blogging!
Thanks much to Connor for your  help in ‘defining your blogging goals.’  Blogging tools and strategies to be a successful blogger are critically important to our success!

Follow Connor on Twitter: Cjanz or email him at
Social Media, Web Relations and Site Development

Hope all of you have enjoyed his post.

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  1. says

    Hi Connor,

    Welcome to Barbara’s blog and for sharing this with us. I’m a huge blogging fanatic and I admit not having all of my ducks in a row when I began this journey. At the time I knew what I wanted to accomplish but I admit not knowing exactly how to do that. Yep, that was about four years ago and we definitely didn’t have the type of information as available today as we did back then.

    I know a log of bloggers who just blog to share what they call “good stuff”. That’s great but the majority of the ones I’ve met are here for a specific reason and of course are in the same boat I was many years ago. Not really knowing all the steps they need to take in order to get to their final destination.

    Everyone of these steps you’ve mentioned are so very important and I know that including my own personality in my posts was something I had overlooked for the first couple of years. Once I did finally incorporate that is when things started to change for me so I hope everyone will understand how important that is. Barbara can attest to that as well.

    Thank you again for sharing this with us and I so admire everything you’re involved in. I got tired just reading about it! lol…

    Seriously though, thanks again and I hope you both have a wonderful week this week.

    Adrienne recently posted…Residual Income: What It Is and Why You Need ItMy Profile

    • says


      Thank you so much for the feedback. I love hearing stories like yours where people who strive to get somewhere in blogging can look back on their experiences and understand what worked, what didn’t, and when things really turned around.

      Having a blogging personality is such an important issue especially because there are so many blogs out there now that are focusing on similar content, that the personalities really begin to dictate the desire to read and engage.

      I also want to thank you for taking the time to check out everything I’m involved in. It’s a great pleasure to be able to share my endeavors with new people. Thanks again for your comment. I look forward to connecting with more of the great readership here on Barbara’s blog.


  2. says

    Hi Connor,

    I wish I would’ve known all of this when i first started blogging. These are some very helpful tips, especially for beginners who don’t have a clue on how to start.

    One thing that I got from this post thats very important is that once you define the purpose and goals, you want to grow into the purpose and those goals. That way there’s almost like a balance between you growing as a blogging and the value that your targeted readers are getting out of your blog posts.

    Thanks for this info. on defining your blogging goals!
    sherman smith recently posted…The Importance Of Promoting Your Opportunity, Products Or Services On The Back EndMy Profile

    • says


      Thanks so much for your comment. You’re absolutely right when you talk about growth INTO the purpose and goals of the blog. This is such a rewarding aspect of being a blogger, because you learn so much in that process! The balance of learning and progress seem to go hand-in-hand that way.

      Connor recently posted…Successful Networking StrategiesMy Profile

  3. says

    Hi Connor,

    This is a very interesting topic.

    Frankly, I think that finding your niche (the specific people who want to read your stuff) is hard to do. I was actually asking that very question in one of my recent posts. The reason why I was asking such question is that I have 3 blogs and I’d like to have more traffic, but man that’s tough to pin point. I am still working on it at this time.
    Sylviane Nuccio recently posted…Five New Tremendous Testimonials For SylvianeMy Profile

    • says

      Hi Sylviane,

      So glad to read your comment. I agree with you completely. It’s very difficult to define a niche, even if you’re a seasoned blogger. That’s why I always try to emphasize the importance of growing into the niche as you begin to present ideas. You need, at least, a few categories for content to pertain to, and as you go you can begin to understand how to further narrow things down and make it more unique.

      Thanks for commenting!

      Connor recently posted…Successful Networking StrategiesMy Profile

  4. says

    Hi Connor,

    Welcome to this beautiful and inspiring blog. Your post has made me stop and meditate. A unique purpose, a niche and targeted readers? Yes, this is what we all need and want. Btw , which method do you think is better: choosing the niche first then trying to find a way to express your personality in that niche or finding your voice, your personality first then choosing the niche later? For many people finding the right niche for them is the biggest roadblock in their whole online path.
    I wrote all the questions you mentioned here. I think these are the most important questions to ask when you begin.
    This article stands out from the crowd as it induce the impression the author knows what he is talking about and he talks from experience. I like it very much.

    Have a nice day
    Silviu recently posted…Increase Exposure and Traffic with a Viral Content ContestMy Profile

    • says


      Thank you for the welcome! I am pleased to write here.

      To answer your question, I personally believe it’s important to establish a loose niche to write within to start, but personality and voice really develop along the way. I think it depends on the type of blogger and person. The niche inserts your content into a community, while your personality facilitates its success. It seems that growth into content is really important.

      I’m also glad that my questions will be of use to you. It’s a simple method that helps our brains figure out how we approach writing and sharing.

      Thanks for commenting, and I’m glad you enjoyed this article so much.

      Connor recently posted…Successful Networking StrategiesMy Profile

  5. says

    Hi Barbara and Conner,

    Nice to meet you Conner here in Barbara’s blog.

    You touched on a very important topic here and which I really need nowadays as my blog is targeting struggling network marketers but this is a very broad niche and I am working nowadays to narrow it down to a specific segment that I can relate to and help and craft my USP accordingly.

    But doing the market research to find that audience is really hard and I am really struggling to understand the competition. I felt good when I saw Sylviane saying the same thing as I have been struggling for over 2 weeks now to try and figure how I can narrow my niche and start doing improvements on my blog accordingly. I thought I am the only one struggling with this issue but from your answer, it really seems to be a difficult one.

    Thanks Connor for highlighting this topic about defining our blogging goals and thanks Barbara for having Connor over to help us with this very important topic. You both, have a great week ahead.

    Be Blessed,

    Neamat Tawadrous recently posted…6 Tips on Making Transitions In Life!My Profile

    • says

      Hello, Neamat

      I’m glad that you’ve shared your feelings on this issue, as well. This inspires me to focus on writing some content that will answer some of the greater niche questions that many seem to have.

      A very important thing to remember is that as you craft an audience in a large and competitive network is to analyze successful content and amplify the strategy you used. If that’s difficult to do, content experimentation can prove very useful. Using different post formats, maybe with infographics, or other engaging forms of media may be helpful. Perhaps a video series, even.

      Feel free to get in contact and let me know if you have questions in the future, and thanks for commenting!

      Connor recently posted…Successful Networking StrategiesMy Profile

  6. says

    Hi Connor

    Welcome to Barbara’s blog and thanks for an awesome post.

    As others have said I too would have loved to have read this when I started out. I had a niche way too wide in my mind, I had no clue what finding my voice meant nor a blogging personality. Thankfully like others I found my voice and personality but have changed direction a few times.

    I was a technophobe when I came online so I was more concerned about the technicalities than blogging. Thankfully that is in the past.

    Thanks for a great resource for new bloggers.

    Barbara thanks for having Connor here to bring us this great information.

    Sue Price recently posted…Financial Intelligence For Your BusinessMy Profile

    • says


      It’s great to hear that you were able to find a voice and personality for blogging. This is one of the most important steps in creating a truly effective blog, I think.

      I’m also glad that you echo how much you’ve enjoyed this post. It’s great to know that so many folks will be finding this information useful!

      Thanks for your comment, hope to connect sometime again.

      Connor recently posted…Successful Networking StrategiesMy Profile

  7. says

    Hi Connor, Hi Barbara,

    Great information for bloggers who are new(ish) to the scene.

    Speaking for myself, I believe I have several of the attributes discussed here – with the exception of a specific goal or plan.
    I’ve been blogging now for a short while and have simply allowed myself to “go with the flow” and enjoy the process. I think this has been what’s made it possible to attract the people, content and opportunities that have come my way. Just doing things from a place of enthusiasm.

    I will take your challenge though!
    My friend, Hermine, wrote an awesome post on her site about what makes a great “about” page. I’ve been putting it off – but between wanting to take her advice – and now your challenge…looks like I have some work to do…;)
    Barbara, great guest post. Nice to meet you Connor.
    Dana recently posted…Questioning Our ThoughtsMy Profile

    • says


      So nice to hear from you. It’s a great feeling to see some guidelines for success, and know that you’re following them and seeing results because of it. Attracting readers is all about providing a reason to stick around. If your content is good, you’ll know it’s because it is engaging and thoughtful.

      Good luck with the challenge. I will have to consider your friend’s idea on a great “About” page. Maybe there’s something I could learn from it!

      Thanks for commenting!

      Connor recently posted…Successful Networking StrategiesMy Profile

    • says

      Hi Dana,
      Thank you so much. I wish I had some advice that Connor provided like this when I first started blogging. Would have made things a whole lot simpler and easier!

      Will you do me a favor? Can you post the link to your friend’s ‘About’ page. That sounds like an awesome post to share.
      Let us know

      Thanks for stopping by.

  8. says

    Hi Barbara, thank you for letting Connor share his post. Connor I really enjoyed your post. Ya know, I never really wrote down my blogging goals or steps I was going to take, I just went in and started blogging. I wasn’t ever consistent until recently. I do still struggle with content because most of my followers ask me for healthy recipes – while I’m trying to provide other health tips. So I’m trying to combine the two by posting twice a week, usually one is a recipe. It does take a lot of consistency, determination, statistic watching and upkeep, but it sure is fun. I’ve met great people and learned so much from fellow bloggers. Thanks for sharing this info, hope to hear from you some more. Have a great day. Lisa
    Lisa recently posted…Camp Do More 2013My Profile

    • says

      Hi Lisa,

      I really like your approach to blogging, actually. There are guides out there, including mine, that can help you get started, but there’s nothing like taking the challenge head-on and just doing your best. Perhaps I should have emphasize THAT route more, because it’s easy to forget that amongst all of the tips out there, the more important is simply giving it your all. You’re right that determination and consistency go a long way.

      Thanks so much for commenting!

      Connor recently posted…Make Your Niche Work for YouMy Profile

  9. says

    Hello Connor and my friend Barbara
    Thank you for your interesting post. I am probably still considered a newbie, but I am finding my voice and I knew my passion before I started blogging. Like Dana, I am just going in the flow of what is in my heart regarding my personality and my voice.
    One thing that I am still discovering is that there is so much more to blogging than writing content. BUT I am enjoying this journey. I will go visit your blog.

    Thank you my dear friend Barbara…..

    Gladys recently posted…Five Help Tips To Help You With Apathy
    Gladys recently posted…Five Help Tips To Help You With ApathyMy Profile

    • says


      Great to hear from another person who’s going with the flow and just trying to blog. You’re right – blogging is more than content. Fortunately, if we can get improve the nature of our content, we can improve our strategies in web design, marketing and communication when it comes to promoting the material. It’s just a great learning opportunity on the whole.

      Keep up the good work!

      Connor recently posted…Make Your Niche Work for YouMy Profile

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