Are You Effectively Marketing To Your Target Niche?

Are you effectively marketing to your target niche?  A question I constantly ask myself and a discussion topic among many bloggers?

How do you tell if what we’re blogging about is effective and drives a reader to our call to action, whatever that may be?

Every piece of advice you’re given when you started to blog tells you that you need to write to your niche.

You see, your blog is a type of advertising for you.  It tells your readers exactly what you’re about, what you plan to do and what they need to do.

During my first two years of writing/blogging I didn’t understand what that meant.

I understood the words, but I didn’t understand the concept clearly.  When I finally understood the concept, I didn’t quite get how to identify my niche and once identified, I didn’t know ‘how’ to ‘reach’ them.

Some people said blog about anything.  Some people said blog only about your product and your niche.   Then there was ‘have you clearly identified your niche.’  My God, so confusing!

So I was frustrated and confused and know that many people still are.

I constantly asked myself questions:  Is this my target audience?  Is this my niche?  Are these the people I want to attract to me?

And are these the ones that I want to help and how do I get them to respond?

You see, blogging to your clearly identified niche will attract their attention and provide for their needs.

Are You Effectively Marketing To Your Target Niche?

So have you identified your target Niche or audience?  Many people think they have.  How do you tell?

You tell by results.  Is your target audience responding and doing what you asked?  Are they engaged with you?  Have you driven them to action?

How does what you blog about affect them?  Do they trust you?  Work with you?  Believe in You?  Reach out to you?

Whatever your goal, do you effectively move your audience to your call for action?

Effectively marketing to your target niche is paramount to your success.

How To  Evaluate Your Marketing To Your Target Niche

Does your blogging market to your target niche?  Does it hit your appropriate market?

Sometimes we don’t know that we are not clearly writing to them.

To help explain this clearly, let’s look at TV commercials for example as commercials are usually targeted to a specific group of people as is your blog.

The only difference is your blog is writing and on the internet; commercials are on T.V.

Both are targeted to specific things or calls to action that the reader or writer wants you to take.

I will use TV commercials as an example because all can clearly relate to their purpose as we plan to drive people to our blog to take a specific action.

Let’s take the *stop smoking commercials* for instance; one of my biggest pet peeves on TV.

These commercials affect me and not in a positive way.  I am not a smoker but that it affects me and gets a reaction out of me means that the producers have hit the wrong ‘intended target market.’

I think these are horrible commercials designed to stop people from smoking.

Shock value is used which I guess might be effective to some smokers, but is deeply disturbing to someone like me.

The reality of the situation is that many smokers ARE NOT worrying about these commercials of people dying of cancer.

Everyone I know who smokes completely ignores these commercials. They don’t even blink when they come on.

What it does affect are people like me, who are non-smokers.’  These commercials disturb the hell out of me.

All I see are people dying on TV (in real life) and it immediately makes me feel sad.

I know of many people, all non-smokers who are deeply disturbed by these commercials. Watch a few seconds of this commercial?  I’m sure you’ve seen it already on TV.

What did you think?  Wasn’t it incredibly horrible?  I guess that’s the point of the commercial to make people stop smoking, but it’s affecting me, a non-smoker, a non-targeted audience member.  Disaffective Advertising!

I’m not a smoker so these commercials instantly make me I change the channel. So now the channel has lost a listener/watcher and possibly an user for other advertising.

Result:

Target Niche – Maybe effective.  There’s been debate all over the internet about the effectiveness of these commercials.   Here’s an interesting article, Hard-to-watch Commercials To Make Quitting Smoking Eaiser that explains how effective these commercials may or may not be.

Non-Target audience: FAIL!

A Case of Effectively Marketing To Your Niche

Now here’s a great example using the same example, i.e., smoking commercials, targeting smokers effectively, powerfully and hits the target audience without offending other audiences and gets the support of the non-targeted audience.

I actually love this commercial!  It is sensitive, moving, compassionate and made me watch it and I’m STILL not the target audience.  The channel did not lose a listener (possibly for more advertising later on in the show).

Of the two commercials, which do you think is more effective for that niche?

Evaluating these two commercials can help us come up with targeted thoughts that can drive us to hone in on our own niche and provide effective targeted blogging/marketing for your business.

What Is The Point?  What’s This To Do With Blogging

The point is your blog is your advertising platform!   Your posts have to be effectively targeted toward your niche to get readers to do what you want them to do.

The point is, we can use one of these commercials as an example of what not to do in your campaign to hit your target niche when blogging.

As a blogger, you want to:

  • hone in on your target audience
  • write clearly to your niche
  • speak to them of support and help
  • provide what they need to help them see clearly what you want them to do
  • provide what they need to help them see clearly what you can do for them 

If so, then you are effectively targeting your niche?  And if so, you will get results whether it moves your niche to:

  • An action,
  • Stop an action,
  • Convince them to work with you
  • Convince them to purchase from you

These things will clearly and supportively help and guide you to marketing to your target niche in the direction you want them to go on your blog.

Hope  you find this interesting and gives you some food for thought.

So what did you think?  What about for you?  Are you effectively marketing to your target niche market?  If you think so, then please share with us how.

Thanks so much and have a blessed day.

Motivation and Inspiration For All

Motivation and Inspiration For All

Comments

  1. says

    Hey Barbara,

    I agree with your message for sure. If we’re not speaking directly to our target audience then we’re missing the boat. That’s why people get frustrated that they aren’t doing well with their blogs.

    I understand your point using the commercials. I don’t ever watch commercials, I tape all my programs so having seen both of these today for the first time wouldn’t make me change channels. I think for smokers unfortunately, a commercial isn’t going to affect them. They have to be diagnosed with cancer first to make most of them stop.

    The point of this post though is that we need to be presenting the most effective message to our audience that we can in order to get them to take action on what it is that we want them to do. If the message isn’t clear then they’ll go to another blog and that person might get their business.

    Thanks for sharing this with us, I think there are so many of us out there that need to look at our messages again and ask these hard questions.

    Have a great week.

    ~Adrienne
    Adrienne recently posted…How Understanding Your Readers Can Lead To Improved BusinessMy Profile

    • says

      Hi Adrienne,

      Yes I’m hoping people really got the point of the post which is as you stated is about how we effectively can write to our target audience. I love your words ‘that we have to send an effective message’ in our posts. The commercials are just a way to try to send an effective message. If we apply the same message to our posts, we will always hit our target audience. The first commercial is definitely ineffective. The 2nd definitely gets better effects and results. As we should to focus on hitting our target audience.

      I’m hoping people do get the message. Even though I used commercials, it wasn’t about the commercials. It was about being effective in our messages in our blogs.

      Thanks for re-iterating it for me. It is an important message. Thanks so much.

      Barbara

  2. says

    Hi Barbara,

    I like the way you did this post to illustrate how to capture attention to your target audience.

    The first example is a scare tactic to a person addicted to smoking. When we realize that niche is the most difficult addiction to stop, scare tactics will be ignored or denied. An addict is in denial and will either turn away or say to themselves “that’s not me.” So no, that isn’t effective.

    However, in your second example, it is an emotional one. It is focused on emotion, love, family unit. It perks up more attention to those who are in this predicament. I find that hitting the emotions of people gets a better response.

    These two commercials surely illustrate what we as bloggers and/or marketers need to do when focusing on our niche. Solve a problem, hit their emotions with a caring valuable message, show them things can be better. All positive! Yes, we can put in a tiny amount of negativity “if you don’t get this now, the price will go up” – Not the end of the world!

    Thanks for this fantastic analogy using TV commercials.

    -Donna
    Donna Merrill recently posted…Why You Must Make “The Shift” In MarketingMy Profile

    • says

      Hi Donna,

      Thanks so much for your input. I think you’re right. An emotional response that focuses on two things. One the person may not be there anymore and 2) how it affects the family members who are left behind. It is not just about the person. It is also about the ones who remain behind. I love this commercial because it should affect everyone. As you noted, it hits their emotions and that is always effective advertising. We have to do the same with our blogs. And we will get phenomenal active participating positive feedback. Thanks for re-iterating it so clearly for others.

      Thanks,
      Barbara

  3. says

    Hi Barbara,

    Great post. As bloggers or people in various blogging fields, we have to market and write to our target audience or niche. Because if we don’t then whatever we write, will never reach it’s intended audience.

    As a non-smoker, I saw those commercials and they have an effect on me. And I know some people who are smokers and they were appalled by seeing that … but it was meant for them. The creators of those commercials knew who they were targeting. They knew who those commercials would impact — and for the most part it worked.

    Target audience = targeted marketing = staying on your blog longer.

    Excellent post here.

    – Andrew
    Andrew M. Warner recently posted…Warning: Why You Can’t Make Money Blogging Unless You Successfully Do ThisMy Profile

    • says

      Hi Andrew,

      Thanks so much. Your opinion is highly valued but I think they are missing the mark. I’d love to get statistics on how many smokers and non-smokers there are in the world and then determine how effective the commercials are to see if they are hitting their target audiences. Curious, but don’t know that I can get those statistics, but emotionally speaking, the 2nd one effects everyone or so I think, but maybe not. 🙂

      Thanks again for your opinion.

      Come back when you get a minute.
      Have a good week.
      Barbara

  4. says

    Hey Barbara,

    Enjoyed the article, however the first commercial is effective. At least in my case it was.

    I smoked a pack a day for about a decade. Once the commercials like the one above and the ones where they peel off their skin came out, I quit. It took watching a couple of them to finally do it, but I did.

    Truth is, I love smoking. Always have. But watching those commercials, worked for me.

    The second commercial, didn’t do anything for me (as far as smoking is concerned). Unfortunately, I’ve seen quite a few loved ones on their death bed, none of whom were smokers, who looked much worse than that.

    As far as effective marketing, the first one is spot on! It’s perfect (in my opinion) for the targeted audience. However, the problem is, like you said, how it affects everyone else outside of their target.

    But, when it comes to television, it’s mostly about advertising dollars. That’s why there’s always disclaimers before infomercials.

    So, while I wholeheartedly agree with your article’s main point, I simply disagree with your opinion on the commercials.

    No worries though. You’re still awesome! 🙂

    Mark

    • says

      Hi Mark,

      I appreciate your opinion. The problem is in regards to effectiveness of the first commercial, I don’t think it’s very effective for everyone. It affected you and that’s great as it helped stop you from smoking. But all the other people around me who smoke (although there are less and less now) are not affected by these commercials. I guess, this would depend on where a person is coming from in their life as a smoker. I remember my dad smoked waaaaaay back when in his 20’s and this first commercial would probably have caused him to ignore it as he was military and there was that ‘macho’ aspect of how you lived your life. Once he stopped (on his own by the way before these commercials came out), the 2nd one would have been more effective for him as he was always concerned about leaving his loved ones.

      So I think it depends, but also the point of the article is effectiveness of reaching your target audience in regards to blogging. The point is there is enough of a discrepancy in the approach (between the two commercials) that one choice could have been made of the other (also in terms of blogging effectively to the right niche.)

      Targeting is the pruose of our blogs and we must do that effectively.

      Thanks for stopping by I appreciate new visitors for sure. Hope you return.
      Have a great week.
      Barbara

  5. says

    Hey Barbara,

    You know what? I always hated that first smoking commercial too. It really turns me off and I either go into a different room or change the channel.

    But i see where you’re coming from! Either your content attracts newcomers and return visitors or it doesn’t. It’s really up to you to check up on this with your comments, shares, and above all your metrics through tools like Google Analytics.

    So how can you do? You want to see what blog posts are the most effective as far as engagement, shares, or even purchases. Why did your audience respond mostly to these topics and what words, images, etc. did you use in order to attract them or even keep them on your blog. Yes, this is the more tedious side of blogging, but it’s well worth it if you want grow your target audience and focus on those that are buyers, learners, and commenters!

    Thanks for sharing Barbara! I hope you’re having a great week!
    sherman smith recently posted…Thrive Leads Review: The Unprecedented List Building PluginMy Profile

    • says

      Hi Sherman,

      Yes I can see where a person would want to check Google Analytics to confirm what they are seeing and if their posts are being effective, however, the point of this post was to really show people how they needed to ‘focus’ on their target audience/niche when they are writing their content. The focus is on content and effectively hitting the target audience, then confirming through Google Analytics. Engagement can also be checked through comments although the numbers are in Google.

      Thanks for stopping by. Maybe you need to give me a lesson in Google Analytics?! 😉 I certainly need the help.

      Take care. Talk soon.
      Barbara

  6. says

    Hi Barbara

    At one time in my blogging journey, I did ask such question of whom my niche market is and if I was targeting the right niche. As you have mentioned, it is a question for all bloggers.

    Talking about commercials, it is disturbing and watching the video, I was disturbed. Such a video wouldn’t even be allowed to last in my country but thinking about the effects, it would sink in to the target audience.

    I love the message of this post and your brilliant illustration. The point of your message is we should effectively market to our target niche. Thanks for sharing.
    ikechi recently posted…How The Fear of Failure Can Keep You Out of TROUBLEMy Profile

    • says

      Thanks Ikechi,

      It’s interesting that many people in other countries do not see these commercials. That’s one thing. The other thing is that it doesn’t seem to be effective so I’m glad you see the reason behind the posts.

      Thanks you for thinking the post and illustration was effective. Yes, I’m hoping people get the message about how we nee to target our audience so that they can get the point of our posts, whatever the topic may be.. Thanks so much for stopping by.

      Regards,
      Barbara

  7. says

    Hi Barbara,

    You have shared an important topic; allow me to drop my few cents.

    I have personally discovered the main reason why bloggers fails or tend to quit after a year or two of blogging. The simple answer is because they are not getting the benefits associated with blogging, and this purely stems from the fact that they were not appealing, blogging and marketing to the right audience and niches.

    I align align thoroughly with your assesement to justify that blogging is your personal window to advertise your skills/products and services; lots of bloggers are missing this point!!

    On a personal note, I have re-align myself to the very concept of what will be rewarding to me as a blogger and I’ve been growing ever since.

    Your points and analogy, if followed and implemented will surely help any blogger or even problogger to define their purpose and orchestrate their strategies.

    Thanks for sharing.
    Dare recently posted…10+ Best optimized Google AdSense Ready wordpress themesMy Profile

    • says

      Hi Dare,

      Well thank you so much for your kind words. I appreciate your support and your added observations that are very important to blogging. Our blogs are definitely a place to showcase our skills, products and services. I hope that everyone truly did get the point of the post. It is critical to their success I feel.

      Anyway, thanks for your support. Thanks again for stopping by.

      Have a blessed week.
      Barbara

  8. says

    Hey Barbara,

    Living in the UK I have never seen those adverts. The first one I found really shocking but I don’t know how they evaluate the effectiveness of ads like that. When I was a nurse many years ago I often asked patients, who ended up in oxygen tents struggling for breath because they had emphysema due to smoking, if they knew they would end up like this would they have stopped smoking and they all said probably not!

    I think it’s interesting to take a look at Google analytics for your blog to see the gender and age groups and other details of the people that are reading your posts. I was surprised to see that more men than women were visiting mine although I imagined that more women would be reading my posts.

    I know that I should have an optin form at the bottom of each post in addition to the one in my side bar and I’ve been a little lax in executing that. I have few things planned for it soon,
    Sandy Halliday recently posted…Can I Add Raw Maca Powder To Detox Smoothies?My Profile

    • says

      Hi Sandy,

      Thank you for sharing your experience with asking people who smoke what they would do if they had known and I guess that verifies what I said about the commercial and if it was effectively hitting the target market and making a difference. They were not and you proved it by your statement that people in the UK said they would probably not have stopped. Therefore, the first commercial is ineffective, i.e., the advertising missed it’s target audience. The second is more emotional and touches more people and makes you think about leaving your loved ones. A much more effective hit to the target audience and makes them think.

      I did look, at your request, Google analytics and it states: Female 45.85% Male 54.15%

      For Age, it was:

      Ages 18-24 (27.50%) Age: 25-34 (33.50%); Age: 35-44 (15.50%); Age 45-54 (12.50%); Age: 55-64 (5.50%)

      Hope that helps.

      Thanks for stopping by.

      Regards,
      Barbara

  9. says

    Hey Barbara
    Great post with some excellent advice and lots to think about. I think it is easy to fall into the trap of trying to be everything to everyone so you can maximize your reach and if we think about it, it is kind of fear based in that we worry we won’t be able to get enough people to buy our products or services.
    When we really focus in on who we want to reach, that will certainly help our efforts because everything we do will be more effective. Acting from a space of clarity, no matter what the area, is one of the most powerful things we can do to attract the results we want.
    kelli recently posted…Law of Attraction: 3 Snafus Keeping Your Manifestations in LimboMy Profile

    • says

      Hi Kelli,

      I love what you’ve said. It is about maximizing our reach effectively to make those sales of service or product. But our blogging has got to be effective and sometimes it has to be clear. I think the examples of these videos makes it very clear that ‘targeting’ is important. That’s why this was really all about. How to target that niche and that, as you’ve noted, make it effective. I like that you mention “acting form a place of clarity’ – that is the key to this post; and then providing that clarity clearly in whatever medium or platform we choose.

      Thanks Kelly for stopping by. Have a blessed week-end.
      Barbara

  10. says

    Hi Barbara,
    I don’t watch tv, so I never saw either commercial. The first one is disturbing and I wouldn’t watch it either. Frankly, smoking is an addiction and people aren’t going to quit because of scare tactics. It’s kind of like telling an overweight person to eat vegetables instead of processed foods. Talking to a wall.

    I try real hard to write what I believe my target audience is looking for. I have to admit, I run out of subjects to write about. And, in the two years I’ve been consistently blogging and communicating on social media, I’ve yet to get a client because of it. Lisa
    Lisa Magoulas recently posted…Being Healthy Is A PuzzleMy Profile

    • says

      Hi Lisa,

      I guess one thing is to know your clearly defined niche as you do. And even though I do know my niche, I’ve yet to reach that audience as I have been guided and led and pushed to focus on blogging topics in order to attract people to the blog. And in truth, blogging topics truly do attract people to the blog and gets me the most comments. That’s why I wrote this article. It’s about clearly knowing where we should be and how to get there by interacting with prominent bloggers and commentors and various other applied principles as noted in Ryan Biddulph’s 10 Tips to Be an All Over The Place Blogger at http://www.bloggingfromparadise.com/10-omnipresent/ Try reading his article. I understand not getting clients and his article may help you. I thought it was awesome and may provide some clarit on what you (we) need to do to get those clients and the success we crave. Writing to our target niche is critical but there is more too it and that and that’s what my post talks about and Ryan’s article as well. Hope it helps.

      Have a good week.
      Barbara

  11. says

    Wow!! How the videos add the emotional value and impact!! I loved this post Barbara and it will be saved for reference for sure. I may be slow in waking up but I am a fast learner! Thanks for offering this insight to a beginner.

    • says

      Hi Les,

      Thanks again for stopping by. I’m hoping to show people that understanding that writing to our niche is specific and powerful. Using these commercials and evaluating their results can help in clarity on our own blogs.

      Hope it helps someway in your own journey.
      Regards and have a great week,
      Barbara

  12. says

    Hi Barbara; thanks for reminding me of this. If we aren’t reaching the right target audience then we need to reassess who we are what our business is and who are ideal customers are. I know i have only had the new site for about 8 months now but i sometimes wonder if I’m failing to reach my target. Yes, people seem to like and trust me. And I have sold a few copies of my book in electronic and print forms. but I have yet to sign my first coaching client or be booked for my first speaking engagement. people say my story is inspiring and motivates them. but I’m thinking I need to find a way to reach those people who haven’t started on their journey yet. Or i need to find people who have started but know they need more help to get where they are going. would love to hear your thoughts on the blind blogger. thanks, max
    maxwell ivey recently posted…2 Contests and 2 Chances to Win A Signed Copy of My Book Plus 1 Hour of CoachingMy Profile

  13. says

    Great thinking! I feel that I have a basis of what I want my niche to be and who I want to target, but then sometimes I feel like my blog is everywhere. My goal for this spring/summer is to really focus on bringing these topics together to market a specific target! 🙂

  14. says

    Hi Barbara,
    This has been a helpful article for me. I’ve been taking some time this week to really consider and reassess exactly what my niche is, after reading one of the Blogging from Paradise books! It’s been hard to define because I do cover several different areas, but I think I’ve now got there. Changing my tagline was an important part of making that intention clearer. I didn’t want to feel boxed in, but I think I’ve now got a niche that will allow me to write about several different areas, but with a clearer focus and idea of what the purpose is. Now I need to put into practise what you’ve shared in this post and specifically reach out to my target niche. You offer some good tips. I particularly find it helpful to consider how I can be clearer about any action my readers can take and what they can receive from my blog.

    • says

      Hi Rachel,

      Thank you for stopping by. Appreciate your visit to my site. I’m also glad this article was helpful to you. I was and am in the same boat as you, i.e., was trying the find the correct niche. I also wanted to write about various topics but my understanding is to write to your niche about the topics you want. It can get a bit complicated but in all, always draw them back about what you want.

      I continually learn and change and work toward blogging to my niche. Glad you found this helpful.

      Regards,
      Barbara

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