Are you effectively marketing to your target niche? A question I constantly ask myself and a discussion topic among many bloggers?
How do you tell if what we’re blogging about is effective and drives a reader to our call to action, whatever that may be?
Every piece of advice you’re given when you started to blog tells you that you need to write to your niche.
You see, your blog is a type of advertising for you. It tells your readers exactly what you’re about, what you plan to do and what they need to do.
During my first two years of writing/blogging I didn’t understand what that meant.
I understood the words, but I didn’t understand the concept clearly. When I finally understood the concept, I didn’t quite get how to identify my niche and once identified, I didn’t know ‘how’ to ‘reach’ them.
Some people said blog about anything. Some people said blog only about your product and your niche. Then there was ‘have you clearly identified your niche.’ My God, so confusing!
So I was frustrated and confused and know that many people still are.
I constantly asked myself questions: Is this my target audience? Is this my niche? Are these the people I want to attract to me?
And are these the ones that I want to help and how do I get them to respond?
You see, blogging to your clearly identified niche will attract their attention and provide for their needs.
Are You Effectively Marketing To Your Target Niche?
So have you identified your target Niche or audience? Many people think they have. How do you tell?
You tell by results. Is your target audience responding and doing what you asked? Are they engaged with you? Have you driven them to action?
How does what you blog about affect them? Do they trust you? Work with you? Believe in You? Reach out to you?
Whatever your goal, do you effectively move your audience to your call for action?
Effectively marketing to your target niche is paramount to your success.
How To Evaluate Your Marketing To Your Target Niche
Does your blogging market to your target niche? Does it hit your appropriate market?
Sometimes we don’t know that we are not clearly writing to them.
To help explain this clearly, let’s look at TV commercials for example as commercials are usually targeted to a specific group of people as is your blog.
The only difference is your blog is writing and on the internet; commercials are on T.V.
Both are targeted to specific things or calls to action that the reader or writer wants you to take.
I will use TV commercials as an example because all can clearly relate to their purpose as we plan to drive people to our blog to take a specific action.
Let’s take the *stop smoking commercials* for instance; one of my biggest pet peeves on TV.
These commercials affect me and not in a positive way. I am not a smoker but that it affects me and gets a reaction out of me means that the producers have hit the wrong ‘intended target market.’
I think these are horrible commercials designed to stop people from smoking.
Shock value is used which I guess might be effective to some smokers, but is deeply disturbing to someone like me.
The reality of the situation is that many smokers ARE NOT worrying about these commercials of people dying of cancer.
Everyone I know who smokes completely ignores these commercials. They don’t even blink when they come on.
What it does affect are people like me, who are non-smokers.’ These commercials disturb the hell out of me.
All I see are people dying on TV (in real life) and it immediately makes me feel sad.
I know of many people, all non-smokers who are deeply disturbed by these commercials. Watch a few seconds of this commercial? I’m sure you’ve seen it already on TV.
I’m not a smoker so these commercials instantly make me I change the channel. So now the channel has lost a listener/watcher and possibly an user for other advertising.
Target Niche – Maybe effective. There’s been debate all over the internet about the effectiveness of these commercials. Here’s an interesting article, Hard-to-watch Commercials To Make Quitting Smoking Eaiser that explains how effective these commercials may or may not be.
Non-Target audience: FAIL!
A Case of Effectively Marketing To Your Niche
Now here’s a great example using the same example, i.e., smoking commercials, targeting smokers effectively, powerfully and hits the target audience without offending other audiences and gets the support of the non-targeted audience.
Of the two commercials, which do you think is more effective for that niche?
Evaluating these two commercials can help us come up with targeted thoughts that can drive us to hone in on our own niche and provide effective targeted blogging/marketing for your business.
What Is The Point? What’s This To Do With Blogging
The point is your blog is your advertising platform! Your posts have to be effectively targeted toward your niche to get readers to do what you want them to do.
The point is, we can use one of these commercials as an example of what not to do in your campaign to hit your target niche when blogging.
As a blogger, you want to:
- hone in on your target audience
- write clearly to your niche
- speak to them of support and help
- provide what they need to help them see clearly what you want them to do
- provide what they need to help them see clearly what you can do for them
If so, then you are effectively targeting your niche? And if so, you will get results whether it moves your niche to:
- An action,
- Stop an action,
- Convince them to work with you
- Convince them to purchase from you
These things will clearly and supportively help and guide you to marketing to your target niche in the direction you want them to go on your blog.
Hope you find this interesting and gives you some food for thought.
So what did you think? What about for you? Are you effectively marketing to your target niche market? If you think so, then please share with us how.
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