Are you an Internet Marketing Coach, Mentor or Teacher or Blogging Coach? Coaches and mentors are popping up all over the Internet , yet I find a lack the basics of ‘how to teach, train or mentor.’
I’m writing this because I was one who came onto the Internet to learn blogging, but got frustrated trying to find someone who could ‘teach’ me what I needed to know…not sell me products, coaching services or eBooks.
The typical Internet Marketing Coach did not meet *my* criteria as a good instructor. They knew the mechanics of internet marketing and even blogging, but could not relay the information to me in a manner I understood, nor have the required patience to help me.
Very few Internet Marketing Coaches have been trained to be coaches or mentors. Just because a person knows the mechanics of a topic and may even be a leading expert in the field, doesn’t mean they can relay the information to people in an understandable way.
It’s one of the reasons why I believe, so many *follow* the bigwigs and *their* plan, but fail in the plan. There’s more to mentoring than an eBook or a story!
So as someone who has gone through this process long process of learning trying to find my way and the right people to help me, here is what I see.
The first problem is this ‘new breed of coaches” don’t understand that newbie Internet Marketers or new bloggers don’t know enough yet to understand what’s in those e-Books or what’s being said to them. They are a blank slate!
For instance: a student is French and wants to learn English. The Coach is English but doesn’t understand that the student is French and starts talking in English instead of starting with the basics of French translated to English.
In our Internet world, the mentors are starting at an adult level, when the student needs to know the basics. It’s like taking a first grader and throwing them in with the 6th graders. You may give them an eBook thinking the first grader will understand. Not!
The reality of the situation is, they will not understand until they learn to read and *that* takes time.
Real Life My Story Example:
For years, I’d heard “create an Aweber account and a list,” but no one ever told me how to do it. People ‘said’ the words, but they were just words and meant nothing because I was a first grader talking to 6th graders. The words just didn’t make sense.
They also told me to watch the videos, but if you don’t understand the process, it’s just a video – entertainment in a foreign language to me!
Conversations with my mentors went something like this – ALWAYS!
Mentor: You need to build a list. The money is in the list.
Me: How do I do that?
Mentor: Get a free offer and offer it to people.
Me: Where are you supposed to get it from?
Mentor: Create one or get PLR
Me: What’s a PLR? What am I supposed to create it with? How do I create something I know nothing about?
Mentor: (Like they didn’t hear me!) Create a landing page and a thank you page.
Me: Uh? How do they all connect? How do I do that?
Mentor: Go to Aweber, sign up and create a form and a list and connect to your free offer.
Me: Oh Boy! 🙁
Round and round I went. So I go to Aweber and I played around with the form and finally get one created. It took months!
I see a thing that says ‘create a list.’ I see something about Publish. I see html code but where do I put it? Since I didn’t know where any of this stuff goes in my blog, I was at a loss.
No one appeared to understand that in order to teach me, they needed to show me basics and draw me a picture that connected all if it. Speak to me at a step-by-step introductory level! It would have taken 15-20 minutes!
So do you see? When you coach, teach or mentor just saying the words don’t make for understanding from the student!
If someone comes to you to learn how to blog and they need a website, don’t start talking about getting WordPress, downloading a theme, building a list, etc.
That person *will NOT* know what you are talking about and if you don’t find out where *they* are and what they need, then you are a poor mentor.
Make Sure The Student Understands The Lingo
Let’s take a ‘how to bake a cake’ example. If I teach my daughter to bake a cake and tell her to get the flour, sugar, eggs and water, it doesn’t help if she doesn’t know what flour or eggs are? She’ll be frustrated if no one has ever told her ‘This is an egg…this is flour…, etc.
Instead, I get all the ingredients together laid out nice and simple and I make the cake with her as I instruct. Place in the flour, then the sugar, then the eggs…by the way…this is an egg! 🙂
When I’m done, she’ll have a good idea of how it’s put together even if I have to help her do it a few times in the future. But she will learn it way faster than just handing her the ingredients and saying make a cake.
So How To Fix It
If you are explaining blogging or internet marketing to newbies , it has be to explained the same way you explain how to make a cake – one step at a time explaining what each item is and how to use it.
It doesn’t matter if you have all the ingredients for the cake (blog) if you have no idea how the ingredients connect (WordPress, URL, Domain Name, C-Panel, Themes, etc!) Mentors have to create a clear image!
You see I kept getting all the ingredients, but not how to mix the ingredients to give me a viable understanding of the process or a product.
I knew what a cake (blog) looked like but I couldn’t figure out how it was put together. I knew some of the ingredients (WordPress, C-panel, Dashboard, etc.) but I had no idea how to mix and match to make it work into a cake (blog)!
Nothing made sense for me. It was just gobblety-gook and I felt so very lost trying to understand.
I knew what list building was and why. I knew the ingredients…Aweber, how the confirmation page connected to the thank you page and the thank you page connected to a product….the hip bone connected to the thigh bone! Ugh! But had no clue how it all came together to get ‘the list!’
So what to do? Internet mentors, coaches, teachers! No disrespect to anyone reading this, but we must all learn how to mentor before we take on that responsibility! I do believe most of us really want to help people so here are some important tips to help us be good mentors.
Tips to effective teaching/mentoring:
- Find out where the person is: Are they a Beginner? At an Intermediate level? How much do they know?
- What else do they need to know? Just like in anything you sell, find out what they want and provide it.
- Find out how they learn. Are they a visual learner or an auditory learner. Can they watch a video and learn (I’m one of them) or do they need a Google Hangout and step by step instructions
- Keep It Simple. Know what you’re going to teach. Keep the lesson plain and easy until your student understands the basics and where you are going. Don’t try to include a lot of info. Break it down into knowledgeable learning parts.
- Don’t be afraid to repeat yourself and don’t get frustrated if you have too. Learning takes time and repetition on the students part. Deal with it! Have patience with your student. Remember how long it took you to learn this stuff?
- Don’t start if you can’t finish the job and get them to a comfortable level. Remember it’s frustrating to the student too.
- Teach them what they want to learn, not what you want to teach. Need I say more?! It’s not about you! It’s about the student, the new Internet Marketer or Blogger who is learning.
- Make sure they understand. If you are a good mentor, coach, etc., you will feel good when your student feels good and accomplishes their goals!
I would have truly learned what I needed much faster and more thoroughly saving on time and money if my mentor knew some of these points.
So if you’re a Internet marketing or blogging student, what has been your experience with coaches and mentors?
Have you had good mentors or so-so mentors? Have you learned what you needed and how long did it take? What do you think makes a good mentor?
Please leave a comment and share your experiences as we all become better students and mentors.