First, let’s define what a troll is. No, not the ugly little creatures, typical to fairy tales and horror stories (most of you know I love fantasy and such!).
I’m also *not* talking about the trolls who actively engage people in online debates and harassment.
I’m talking about people who troll, read your blog, read your content on Facebook and who do not actively engage in conversation or commenting with you, yet they follow you and are interested in your content and your information.
Trolls are good because it means you’re getting traffic to your blog whether they engage in interaction with you are not. Trolls visiting your blog are GOOD!
You may not even know they are reading or visiting your blog as they typically are non-commenters. Approximately 41.3 percent of Internet users are “non-commenters,” according to one article I read, meaning they didn’t like engaging online at all, but will read your posts.
I came across this just last week when a friend of mine, Donna Merrill was contacted by someone who wanted to meet with her. Donna reached out to me and asked if I knew the person because he said he visited my blog all the time to learn about Internet Marketing.
Well, I thought that was great, but I was unfamiliar with the name she gave me. I checked my blog for commenters to see if I had interaction with him and I had none. I checked my Facebook friends to see if he was a friend. He was totally unfamiliar to me.
Anyway, long story short Donna spoke with him and found out he was interested in business and was basically looking for info and help in marketing and such and now they are talking as he is interested in her product, as well as, learning more about business!
So what’s the point of this story?
Welllll, we all receive traffic from people who we probably don’t know about. If you look at Google Analytics, people coming to your blog are just a number and this number tells you nothing about the people who are visiting us and what they are looking for. We can guestimate by the pages they’re viewing, but what do they really need and how can we help them without intimate contact?
Well, we can continue to do the following to develop and bond and trust between blogger and reader:
- Provide excellent content to keep them coming back to your blog.
- Create posts that are personable yet informative. Personal posts, speaking directly to the reader, will bring a reader closer to you and help develop trust.
- Don’t be surprised that many people are trolling/following you. That’s what we want.
- Answer all your comments on your posts. You never know who is reading your posts and seeing how you interact with other people. How you interact with others will also help develop trust with your other readers.
- Stay consistent (something I need to work on). Life sometimes gets in our way and we have to stop for a second, but try to keep your posts current to make sure everyone who visits will always come back!
So are trolls visiting your blog? Trolling means someone is investing their time to visit your blog and read your content. Trolling means traffic to your website!
Remember, people are watching us and developing trust and faith in you as they read your blog.
Continue to build that trust by keeping your blog an informative and friendly place to visit. If people are trolling your blog, be very happy!