Well as we start this New Year of 2015 , I have come up with a plan to increase traffic to my website.
Over the last few months of the 2014, I was putting some plans in place to not only get more traffic but build up my website to include a few important things that I’ve known about but not really worked on or some not initiated.
I’ve heard over and over again that these are the things we need to make our blogs successful. So here are the 9 Worst Things You Can Do On Your Blog.
1. Do Not Have A Free Offer
Only recently did I put up a free offer although I’ve been hearing this for 4 years or so.
It is necessary to provide value to your readers, not only in blogging and giving them great content, but giving them something of value to use to help them in their business endeavors.
Particularly, this is a product, typically an ebook or video that will help them in their business some way.
2. Do Not Have An Opt-In or Sign Up
Required if you plan to build a list to mail important information to your readers or to keep them updated on the latest going-ons or to offer additional important products that will help them build their business.
I actually had an opt-in, but had not offered a particular product. Look to see my new upcoming product very soon. 🙂
3. Do Not Have A Sales Funnel
Your opt-in page is the beginning of your sales funnel. This is where some people will sign in to receive your free offer. That’s where it starts. See here to understand what a sales funnel is.
4. Do Not Have Social Proof
Believe it or not, people look for ‘who wrote the first comment.’ If your blog/posts do not have comments, I feel (and this is my opinion only), that the website does not have credibility. Social proof or comments are critical to a blogs success
Comments indicate that people are paying attention to your work, your post, your blogs. If people see that others are ‘listening’ to you and it’s important enough for them to stop, write and listen to what you have to say, others will pay attention to that.
Comments are showing that many people are looking at your website and that there must be something there of value. Comments give your website merit!
5. Do Not have an About Page
Who are you? Have you ever had to go looking for the author and who they are and what they do when you hit a website? Very frustrating
6. Do Not Have A Contact Page
How do I get in touch with you if I have a question or you have offered something that I can use but I have a question. Have a contact page is critical for ‘first contact’ with a reader.
7. Haven’t Started A Mailing List
What’s the point of having people read your blog if you can’t get in touch with them to offer your fabulous offers.
I’ve heard for 4-5 years now “the magic is in the list.” You must build a list. Didn’t have a clue at that time what that meant, and even when I did, I didn’t act on it.
Guess what…working on it now! It’s how you keep in touch with your readers letting them know what’s happening, what good news is coming up, what you have ‘today’ to offer them to help them in their business endeavors.
8. Don’t Use a Self-Hosted Website
Now, we’re getting into the more technical aspects of a blog, but it’s also important because I think people don’t take you seriously if you do not have a self-hosted website.
I know I started out with a free WordPress site but for 2 years it wasn’t working and I didn’t know why.
I kept resisting the hosted website for no other reason than I didn’t know any better and what some of the benefits were.
Key for me was flexibility and all the many things you can do with a hosted site using plugins and even various templates that gave additional adaptability and allowed you work easily and without limitation.
9. Do NOT Have A Business or Blogging Coach.
If you’ve come online to market and earn money online, you have to understand that there is so much to learn. I was lost and I know for a fact that most people ARE lost when they come online.
Critically important that training and worth the investment for your success. Three absolutely Great Trainers/Coaches that you can use this year with guaranteed results are Christi Johnson, Wordpress and Copyrighting Guru of Christi Johnson’s Online Marketing Blog, Donna Merrill’s Blogging Fever, and finally Adrienne Smith’s new product Build A Blog Community.
You can’t go wrong with a consultation with any one of these three ladies! Awesome!
Many of us have no clue how to do this thing called internet marketing and to tell you the truth, I recently just had a epiphany on online internet success (and/or failures), depending on how you look at it, and why?
So it’s really important to invest that time and money to get someone to help you get started and get started right. Why? In the long run, you will waste more time (sometimes years), money and effort if you don’t get the training and experience you need.
So for 2015 – get started right! These are the 9 things that if you don’t have on your blog, you may have difficulty achieving success. Check them out and if you don’t have them and think about putting these things in place.
Now over to you. Do you have any plans to put these items in place on your blog? If you do, how have they contributed to your success? Please let us know your experiences.
Thanks and much love,