Know about network marketing? Let’s go back- waaay back to Tupperware, Avon, Mary Kay or Amway. These may have been your first experience with network marketing.
Of course, network marketing companies have become much more sophisticated since then and there are thousands of network marketing companies out there to choose from.
Most people get into a network marketing company to make money or supplement their income.
We all know of those who have become instant successes making loads of money in a short period of time.
Although that is not the norm, it does happen.
Now don’t get me wrong…we ALL have the potential to make that money and go to the top of the network marketing food chain, but the average every day person probably will not.
There is a 80-20% rule being thrown around (which I don’t really believe in) that 80 will fail and 20% will be successful.
But here’s how I feel about that 80-20% rule. If 20% will be very successful! Hooray for them! But why can’t we have a better success rate in network marketing?
Why? Because that 80% is usually surprised by a number of things they are not prepared for when they are first introduced to network marketing.
People don’t like surprises and this, I think, discourages more than half of that 80%. The other 40% will just not work it like they’re supposed to for various reasons.
This article is to educate potential and/or new network marketers so that you can prepare and educate yourself which will arm you for success. It’ll also help network marketers who have been struggling for a while.
Here are the top 5 surprises that a new Network Marketer finds when they join a company.
1. Network Marketing Is Time Consuming
Whether a marketer is recruiting, retailing, talking to people, or traveling to events to show their products, time is something that is required.
If your network marketing business is just to make a little money, eventually you can get worn out from all the running around that’s required.
When I started out some 6-7 years ago, I was very successful, pretty much immediately because I got out there and worked every week-end.
I had a regular job, yes, and on week-ends (every week-end; all 4 of them, each month, Friday, Saturday and Sunday), I was on the move at someone’s house doing parties, retailing and recruiting.
I made a ton of money, but was so tired it became an effort. Good thing I enjoyed it, interacting with people, showing my products…loved it and learned a lot about myself and how to work with people.
Now it’s a little different with the Internet. You just have to learn how to build relationships and not spam. It takes time and it takes effort.
It is not a quick and easy fix. Even after being online successfully working the business, it sometimes seems easier to me doing face to face.
2. Network Marketing Is An Energy Drainer
People get tired of all the running around, i.e., traveling to events and talking to people. Before I brought my network marketing online, I literally wore myself out going from state to state to show my products and recruit.
One of the reasons I came online was to reach the masses without traveling, but Internet network marketing is a different animal and requires a different set of skills, including patience and perseverance.
I realized that I could reach more people if I learned to work the business the right way online. Now I help people learn how to recruit online.
3. Network Marketing Is Really A Business
Many people who join a network marketing company don’t realize that it’s really a business and this accounts for part of the high failure rate.
It is a business (which more and more people are aware of now), but they are not aware that running a business requires certain skills and these skills must be learned and applied to be successful.
4. It’s Hard To Make Money in Network Marketing
Yes, it is and it’s somewhat of a surprise to many people who join a network marketing company. They are surprised that they are not able to make money right away or keep it going after initiation.
They are surprised when they come online and start spamming people and dropping links that that is not the proper way to work. It’s about making relationships and that means you might have to say ‘hi’ first to the person and get to know them before to ask them to join your company.
People are drawn by promises of making much money fast and it can happen, but it still requires a great deal of work and finding the right people.
But network marketing is no different than any other business opportunity, brick and mortar, or MLM. It requires work and special skills. See my post How To Find Leaders For Your Network Marketing Team.
5. There’s Always A Glitch In The Compensation Plan
I’ve joined two network marketing companies before I finally settled on the one I’m in for the last 6-7 years. I’ve evaluated compensation plans in over 20 MLMs.
Even though I was surprised by these nuances, it always pissed me off too. Surprises like this can certainly discourage people.
I remember one company when according to what I had been told (I didn’t know enough about it yet), my expectation was set that I would receive my first check of about $1000. Worked my butt off that first month. The first check was $24!
When I called them on it, I got some convoluted explanation of the compensation plan. I read that comp plan and it didn’t give those details! Surprise! Surprise. Needless to say, I didn’t stay in there long.
There should be no surprises in a compensation plan. Many people join to make money – pure and simple.
The expectations set by recruiters should always be honesty and integrity when it comes to the money, else your efforts at recruiting will be for nothing as you will lose more people than you retain.
Six months into my current network marketing company, I snagged a young woman who knew the ins and outs of the comp plan and spent hours going over the details until I knew it as well as she did.
This knowledge definitely helped me to train my recruits effectively as they made money almost immediately. Realistic expectations were set ahead of time on what they would make based on the comp plan.
They could teach others and I’m sure that is why both of my teams grew so fast. They learned how to make that money and both lines blew up!
This helped me build a team of 900 in the U.S over a 9 month period and an international team of 300 in Papua New Guinea in 3 months!
So How To NOT Be Surprised When You Join A Network Marketing
- Educate yourself about Network Marketing. Understand that it is not a ‘get-rich-quick’ plan. It takes hard work, perseverance, business skills, time and patience.
- Understand that an MLM/Network Marketing is a business (usually run from home) and needs to be treated as a business. See Bullet #1 again. 🙂
- Set your expectations to reasonably making money. Unless you’re a frigging rockstar, you will likely not make a million dollars in one year or make thousands of dollars in a few months like so many claims you see on the Internet or hear from others. Not that this can’t be true. I was one who did accomplish this phenomenal feat, but it is more the wish, and not the norm.
- Understand there will be lows and highs in your network marketing company. You can build a great number of teams which will fluctuate, i.e., sales and recruits going up and down in numbers. It is a natural process and you need to be prepared for it; not surprised. Just know it’s natural and don’t get discouraged and keep it moving.
- Know your Compensation Plan ins and outs, backwards and forward. It may take time, but it will be worth it to understand exactly what you need to do to make that money and pass that on to your recruits.
Have you been surprised when you joined a network marketing company? Have you made any money in your current MLM or are you waiting for something to happen? What were some of the things you were surprised about?
If you’d like to discuss how to bring your network marketing recruiting online, I offer a free 30 minute consultation. Would love to hear from you. Sign up to the right and I’ll be in touch to set up an appointment.